We've been to a lot of game shows and we've seen a lot of Sony booths, particularly ones with PlayStation as the main attraction. Of course, things like E3 are just travelling road shows that only last for a few days. What about a permanent PlayStation "booth" that'll be available for anyone to stop by when there's something cool and new? That's the idea behind the new PlayStation Lounge, located in the lower level of the Sony Style at 550 Madison in Manhattan.
The store opened on Tuesday and we went to check it out. Here are some scenes, as well as a video tour of the new locale. Of particular note are the pre-release demos of Killzone 3, Motorstorm: Apocalypse, and our favorite, the 3D Gran Turismo 5 racing setups (see our panorama shot below).