Why Use Pinterest?
Think of Pinterest as the newest way to bookmark and share cool links with your friends. Pins can be organized by category and they conveniently link right back to the source for further information. Instead of saving a text-only URL in Google Bookmarks or in your browser, pin an interesting image and add a personal caption for a more memorable filing system. By adding the “Pin It” Button to your browser’s bookmark’s bar, an article, video, or picture can be filed away and organized in seconds.
For those who are organizing a home renovation, compiling great recipes, or planning a wedding, Pinterest is an excellent tool for gathering inspiration. Tait Larson, age 35, co-founder of the popular wedding blog Style Me Pretty, said Pinterest makes collecting “the web’s best eye candy” easy and fun.
“Brides want unique and creative weddings with lots of visually stunning elements,” Larson said. “They need a place to keep track of all of their ideas.”
And now Pinterest drives as much traffic to StyleMePretty.com as their Facebook page, he added. Guinevere de la Mare, age 35, community manger of Chronicle Books, said Pinterest has passed Facebook to become the top-referring site to ChronicleBooks.com. As the first book publisher to join Pinterest, de la Mare has seen big rewards. She uses Pinterest for inspiration, branding, and community building.
“There is incredible brand affinity between our community and the Pinterest audience—our demographics line up perfectly—and many of our authors, designers, and fans were already there,” de la Mare said.
Both de la Mare and Larson agree that Pinterest has helped them increase brand awareness and reach a wider audience. Naturally, powerhouse brands are taking notice. While only the occasional celebrity has appeared on Pinterest such as Paula Deen, Michael Kors, and Nina Garcia, brands are popping up on the social site constantly. From Real Simple to Mashable to Nordstrom, Pinterest has become a leading traffic generator for many sites, falling just behind Twitter for a fourth place finish in referral traffic, according to a Sharaholic study.