Amp Energy is a drink made by the Pepsi company, and like any energy drink, it must come with a marketing campaign supported by an iPhone App.
The free app from the iTunes store is called Amp Up B4 U Score, which allows users (presumably which Pepsi targets as male) to choose from 24 different female stereotypes. The app then allows users to look through pick up lines and different types of talking points that are supposed to aid the user in "scoring."
For a better idea of how the app works, check out the video below:
Some found the application offensive and degrading, and Twitter users weren't afraid to express their displeasure by introducing the tag #pepsifail. The official AMPwhatsnext Twitter officially apologized in a tweet that read: "Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback."
The application is still available here on iTunes, if you're interested in checking it out. Let us know what you think about it in the comments below!