The tiny Apple TV box is the path of least resistance for many people who’d prefer not to deal with the cable company. It is very simple to use, but renting iTunes shows at 99 cents a pop can add up to real money. If, however, you’ve already bought in to the iTunes ecosystem, using the Apple TV is an easy choice to make. You can share those rentals and purchases across devices (iPad, iPhone, laptop), and onto the HDTV. It is also a one-stop shop: that means you don’t have to figure out where you can get each of your favorite shows for free. Apple does the work for you and presents each new episode about 24 hours after its air date. There’s a Netflix app, too, for watching things that have been out for a while. Of course Apple TV will find other video content sitting on your network and play it for you, but you have to be careful about your file types. Apple isn’t as egalitarian about formats as Boxee Box.
Apple TV is also the right choice for people that care about reducing living room clutter (above all else). The Apple TV really does fit in the palm of the hand. There’s no need for a bulky entertainment unit to store half a dozen set-top boxes.