The new LunarTR1+ model may not look much from the outside, but it packs new sensors as well as integrated Bluetooth to sync running data with an iPhone or PC.
While Nike has used sensors in its Nike+ models for several years, the new shoe has a pressure sensor that collects and tracks additional information, including weight distribution, and transmits this data (in addition to other workout data such as calorie burn) to a Bluetooth-equipped iPhone or iPod in real time. Older iPhones, iPod Touches, as well as iPod nanos need an additional $20 adapter.
Besides the LunarTR1+, Nike also launched the basketball show Hyperdunk+, which shows the elevation a player reaches off the ground. Needless to say, these shoes aren't exactly cheap. The LunarTR1+ retails for $235, the Hyperdunk+ for $250.