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AMOLED Shortage Causes HTC to Use Super LCD

HTC is experiencing a shortage of supply of AMOLED displays, so rather than let that one part hold back its production of smartphones, the company is turning back to LCD technology.

HTC formally announced that it will be sourcing Super LCD display (SLCD) technology from Sony into a variety of phones including the HTC Desire and global Nexus One later this summer. HTC said that the SLCD display "offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency," but we're not so sure how that stacks up against the gorgeous colors afforded by AMOLED's inherent characteristics.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

HTC said that battery life will be improved in the SLCD versions of the phones. Hopefully there will be an easy way for the customer to identify which screen the phone is using without opening the package.