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AMOLED Shortage Causes HTC to Use Super LCD

HTC is experiencing a shortage of supply of AMOLED displays, so rather than let that one part hold back its production of smartphones, the company is turning back to LCD technology.

HTC formally announced that it will be sourcing Super LCD display (SLCD) technology from Sony into a variety of phones including the HTC Desire and global Nexus One later this summer. HTC said that the SLCD display "offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency," but we're not so sure how that stacks up against the gorgeous colors afforded by AMOLED's inherent characteristics.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

HTC said that battery life will be improved in the SLCD versions of the phones. Hopefully there will be an easy way for the customer to identify which screen the phone is using without opening the package.

  • Trizomik
    Is it really a good thing....
    Reply
  • jimslaid2
    I can already see a lawsuit.
    Reply
  • ern88
    Really, How bad is the quality of picture on a 3.7 inch screen going from a AMOLED to a SLCD??? And won't the box tell you what the hardware specs are?
    Reply
  • goldeknob
    at least it will be easier to see the screen in sunlight.
    Reply
  • rsg22
    The difference is really not that big, to be honest.

    This could also mean they are putting the AMOLED displays into a newer phone that is in production?
    Reply
  • figgus
    Glad I just bought an X then.

    My current HTC has been a farce, regardless what screen is in it.
    Reply
  • hellwig
    File this under non-issue. Just like 720P vs. 1080P, most people, when not told beforehand, can't tell the difference. Yes, a few people with exceptional eyesight and experience with both technologies might be able to point out the difference, however, most people will never know. Especially your average consumer, who doesn't know what AMOLED or LCD even mean.

    Besides, everyone agrees the iPhone4 screen is good, and that's LCD, so don't discount the tech just yet.
    Reply
  • Pei-chen
    Isn't SLCD also know is H-IPS; the far superior panel used in high-end monitors and iPhone4? I heard H-IPS has superior color accuracy and pixel sharpness compares with the current crop of AMOLED.

    (Samsung’s Super AMOLED for their own phone is said to be far superior to the crap AMOLED they sold HTC and comes close to H-IPS)
    Reply
  • joebob2000
    Pei-chen(Samsung’s Super AMOLED for their own phone is said to be far superior to the crap AMOLED they sold HTC and comes close to H-IPS)

    thisthisthisthis

    The Samsung S-AMOLED is the only thing worth looking at on a handset, it makes the HTC AMOLED screens on the Nexus one, Incredible, and others look like crap. Any good LCD (like the one found on the iPhone4 or Motorola droids) will make them look like crap too. If you want to look at "fantastic" white text on a black background go for the AMOLED screens; but if you like pictures and other things not reminiscent of a 1980s dos computer, you need to stay away from them.
    Reply
  • coupe
    Thanks for playing. Galaxy S > *
    Reply