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FAQs of (Web) Life: An Advice Column

Q: Why Am I Losing Klout?

Dear Ms. Andrus,

I’m kind of obsessed with the social media influence measuring site Klout. I’m kind of a social media rock star, and I view my Klout score as a measure of my self-worth and value to society.  This month my score made like the Dow Jones Industrial average and took a nose dive.  I'm talking like four whole points. How do I turn the tide?

- Inferior Influencer