Skip to main content

Apple Announces Press Conference for iPhone 4

Yesterday evening Apple alerted the media to a press conference it would hold at its Cupertino campus tomorrow morning. Scheduled for 10 a.m. pacific time, no specifics were given other than the topic: iPhone 4.

Right now, there's ample rumors doing the rounds about what Apple might have planned. Some believe it's going to be a 'Free bumpers for everyone!' announcement, while others are tentatively whispering about product recalls.

Earlier this week, Apple was criticized by several communications experts who believed the company was not handling the iPhone 4 issue correctly. All agreed that a product recall would be the best course of action if Apple wanted to retain any brand loyalty. Former "Master of Disaster" to Bill Clinton and the White House, Chris Lehane, said with issues like this, the problem needs to be recognized by the manufacturer.

"You acknowledge it; you address it; you deal with it," Lehane said. "Apple must protect its brand image, its crown jewels, at all cost. Apple has enormous consumer loyalty but it depends on whether people believe it’s credible."

What do you think tomorrow will be about? iApple masking tape? Free bumpers? A seminar on how to hold the phone correctly (example above)? Let us know how in the comments below!

  • halls
    That's Steve trying to issue an apology.
    Reply
  • soo-nah-mee
    Steve Jobs: "We at Apple would like to inform the general public that any negative information regarding the iPhone 4 is completely untrue, and that you idiots are going to buy the device, even if it is proven to give you colon cancer with 1 week of purchase. Thank you."
    Reply
  • TwoDigital
    That'll be it... everyone can bring their iPhone 4 to either the Apple Store or AT&T Wireless and get several free 1-inch-long pieces of either black or reflective silver "iTape" for that antenna joint. :)
    Reply
  • mi1ez
    hallsThat's Steve trying to issue an apology.It's steve trying to get reception!
    Reply
  • rohitbaran
    mi1ezIt's steve trying to get reception!+1
    Reply
  • soo-nah-mee
    Photo caption: "Now if you'll observe closely, I'll demonstrate how to firmly insert the iPhone 4 into your rectal cavity, where you're guaranteed to get full reception regardless of your hand position."
    Reply
  • Anomalyx
    mi1ezIt's steve trying to get reception!Looks to me like he's just simply holding the press conference wrong.
    Reply
  • dj1001
    He is just gonna release the bumber2 that is .05mm slimmer and now is almost twice as shiny
    Reply
  • awood28211
    Ah! It'll be none that! Steve's going to announce video chat over 3G. It's less convenient than over Wi-Fi but you simply call the person you want to video chat then set across the room from them. Steve will say that no phone on the market offers such resolution and this feature is called "TRUE Retina display."
    Reply
  • dman3k
    Do they really need to call a special press conference on Friday?

    "We screwed up. We are announcing a recall of all iPhone 4's."

    Let's hope it's shorter than "The Decision" on ESPN.
    Reply