In a landmark deal with Apple, the company behind the currently built Fontainbleau resort will put an iMac in each of its 3889 rooms. According to Fontainbleau, the "innovative relationship" with Apple will "encourage personal expression" with guests. It’s not a minor deal by any measure. Well, perhaps it is minor when compared to the construction cost of the new mega-resort - $2.9 billion. Fontainbleau plans to open next fall.
"Fontainbleau guests experience a new sensory landscape through an innovative relationship with Apple. The program includes intuitive and simple options for booking and pre-planning stays online and interactive programming throughout the resort. An iMac in every guest room inspires guests to share memories and encourages personal expression," says the official eye-catching brochure available on the Fontainbleau website.
The company hints that the relationship with Apple may extend to online booking and interactive content at the hotel. If true, it would extend Apple’s footprint beyond its traditional professional, educational and recently popular consumer market segments. Apple’s only Vegas connections up to this announcement were two retail stores it operates in the heart of Sin City. AppleInsider recently said that the company plans to open a third Las Vegas store at Caesar’s Palace.