Skip to main content

Ford Sets Focus Electric Car Price Below Cost

That number puts the Focus in the same neighborhood as the Chevy Volt, and substantially higher than the Nissan Leaf, which is priced from $35,200. All three models qualify for a $7500 federal tax credit.

The Focus' price increases with special blue paint or white platinum ($395 or $495), leather interior ($990) to a total of $41,485. A Sony audio system, light weight wheels and navigation come standard. If you are financing the car, you are looking at about $710 - $740 per month with $4000 down and a 7% interest rate over 60 months. Ford does not offer a lease for the Focus Electric at this time.

Compared against the hybrid Volt with a 149 hp electric engine and a 37 mile range, the Focus has a 123 hp motor and an estimated 100 mile range. The Nissan Leaf has a 73 mile range with a 107 hp engine. The battery capacities are 16 kWh in the Volt to 23 kWh in the Focus to 24 kWh in the Leaf. The Chevy Volt stands out through its range-extender, which is a gasoline-fed 80 hp combustion engine that charges the car's battery when it runs out of juice and enables the Volt to achieve a range of more than 350 miles.

The Focus is much closer to the Leaf than the Volt and may have a tough time convincing buyers to shell out $40,000 for a compact car. The Leaf is a standalone model that could carry a higher perceived value. However, under its plain Focus shell, the Focus EV shares just the platform with its siblings. It comes with a single-speed transmission, customizable LCDs, regenerative braking capability, push-button-start as well as an app for your smartphone that lets you monitor the charge status of the car.

$40,000 is a hefty price tag, but a source at Ford, which requested to remain anonymous, said that the car is priced aggressively and that Focus takes a loss of more than $2000 per car sold. The hope is to scale the technology and make it more affordable in future vehicles. "It surprises me that we can even sell the car at that price," the source told us.