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Facebook Now Reaches More than Half of All Internet Users

While Facebook recently disclosed that it has 845 million subscribers, half of which visited the site in December, Google estimates Facebook's actual unique visitor count at a staggering 950 million.

The public data also states that Facebook reaches 50.6 percent of all Internet users. In comparison, the world's second most popular site (excluding Google itself), YouTube, is estimated at 880 million unique visitors and a reach of 46.9 percent. Yahoo, in third, has 600 million unique visitors and a reach of 32 percent.

Facebook generates about 32 billion visits and 920 billion page views per month. During each visit, users are spending about 23 minutes and 20 minutes on Facebook - and return about 30 times per month, on average. If Doubleclick is right, then Facebook records a stunning 1.4 million user-years per month.

  • Kodiack
    Regardless of anyone's opinion on Facebook, this is an impressive feat!
    Reply
  • molo9000
    KodiackRegardless of anyone's opinion on Facebook, this is an impressive feat!
    Not really.
    All social network sites are basically the same. The only reason people use facebook is that everyone else uses facebook.
    It's simple network effects. Whichever social network site has the most users, will attract more users.
    Reply
  • mrmaia
    It makes me sad to think almost 20% of the world population is wasting ALL THIS TIME in a single social network, instead of doing something useful (like working, studying, exercising, etc) - happily handing data to advertisers and whoever wants to pay for all that information you put online for a few "likes".

    Now think of how much people waste in the other social networks, video/humor sites and stuff... poor, poor humankind evolution.
    Reply
  • Kodiack
    molo9000Not really. All social network sites are basically the same. The only reason people use facebook is that everyone else uses facebook.It's simple network effects. Whichever social network site has the most users, will attract more users.
    Yes, but the fact that it was this one site that managed to come out on top is still impressive. There are thousands of search engines out there, yet when people want to find something, chances are they'll use Google. It's not a small undertaking to become a number one site.
    Reply
  • mrmaia
    KodiackYes, but the fact that it was this one site that managed to come out on top is still impressive. There are thousands of search engines out there, yet when people want to find something, chances are they'll use Google. It's not a small undertaking to become a number one site.
    Your argument is invalid. People don't use Google because "everyone else does", they do it because Google has been around for 16 years improving their search engine to become the VERY BEST in the world. Also, Google is useful.
    Reply
  • guardianangel42
    And I'm a proud member of the other half.
    Reply
  • beardguy
    Imagine when Facebook finally gets taken over by the next big social media site ...

    What do you think will happen to all the millions of people's personal information? What do you think Facebook would do if they were going under, yet they had millions of dollars worth of personal information on people?

    Just saying.
    Reply
  • back_by_demand
    mrmaiaYour argument is invalid. People don't use Google because "everyone else does", they do it because Google has been around for 16 years improving their search engine to become the VERY BEST in the world. Also, Google is useful.Being the best at anything is entirley subjective, the same arguements have raged on for years for nVidia vs ATI, Intel vs AMD, Microsoft Vs Apple, and the fanbois that shout the loudest claim the right to say theirs is the best.
    ...
    Yes, Google and Facebook are the biggest at what they do, let's just leave it at that, whether they are the best is a moot point because they are so synonymous with their particular field that people refer to them without thinking - even if Bing was 100 times better people would still "Google" it.
    Reply
  • ajkritch
    mrmaiaIt makes me sad to think almost 20% of the world population is wasting ALL THIS TIME in a single social network, instead of doing something useful (like working, studying, exercising, etc) - happily handing data to advertisers and whoever wants to pay for all that information you put online for a few "likes".Now think of how much people waste in the other social networks, video/humor sites and stuff... poor, poor humankind evolution.
    Evidently, not everyone lives in a yoghurt commercial like you

    I've made hundreds of friends in and outside of my city that I may never have met if Facebook had never existed, and I'm very sure that I'd rather spoon feed advertisers my product preferences and political sentiments if they're actually going to offer me adverts based on relevant content, unlike half the s**t that arrives in my inbox every week.
    Reply
  • hundreds of friends really ?? i think you abuse the word friend my friend
    Reply