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Ebay Plans 'Shoppable Windows' with Courier Service in NYC

Ebay is hoping to attract new customers with 'shoppable windows' in New York City. Reuters reports that this 9x2 feet screens will allow people to order items and have them delivered to their door within in the hour. These screens will appear on the front windows of closed shops and couriers delivering the items will accept payment from the customer via PayPal.

The idea is that retailers can use the screens to shift products they wouldn't otherwise have the retail space to sell. Fifth & Pacific Companies, which includes brands like Juicy Couture and Kate Spade, is one of the retailers on board with the new initiative. Speaking to Reuters, Chief Executive William McComb said it would be using the technology for its new Kate Spade Saturday brand as well as for Juicy Couture and Kate Spade New York.

This isn't Ebay's first foray into the brick-and-mortar retail space. The company has had a window display in NYC before, but you couldn't order products. A completely different approach in London, UK, saw the online auctioneer open up a temporary 'Buy It Now' store for Christmas shoppers. Ebay used a store located in London's SoHo to display product ideas with QR codes attached. Customers could scan desired items with their phone and order it for home delivery. Ebay even had HTC devices on hand for those who didn't have QR code-compatible phones.

Jane McEntegart is Manager of Content Marketing at ASUS North America, and previously worked for more than 7 years at Tom's Guide and Tom's Hardware, holding such roles as Contributing Editor and Senior News Editor.

  • immanuel_aj
    It sounds a bit confusing from the article. I I'd like to hear more about how it's going to work. So a shop is closed, you can order from the window, and a courier will deliver it within the hour. But if the shop is closed, where is the courier getting the goods from? A warehouse? That means this only applies to major retailers and not the smaller ones.
    Also, if you're out and about you really don't want a courier appearing at your doorstep within an hour. They'd also need to give you flexibility to pick the time when your product is delivered.
    Can't they install these devices at certain places where people gather, like near a bus stop, and let them display goods from various shops instead of just the one shop?