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Ubisoft: Apple's the New Player in Video Games

Everyone was skeptical when rumors emerged during the early part of this decade that Microsoft was looking to get into your living room with a gaming console. Now the Xbox 360 is a major player in the video game industry.

Although the video game segment already has its fanboyism, things would be even more electrifying if Apple decided to enter the games arena to compete with Microsoft and Sony not only in computers and music players.

Apple entering into the video game market isn’t a new theory, nor is it something unheard of. In fact, Apple already is part of the handheld gaming market, albeit in the casual way, with the games sold on the iTunes App Store for the iPod Touch and iPhone. But is that as far as Apple will take it? Ubisoft CEO Yves Guillemot doesn’t think so.

“There's also a new entrant in the business,” said Yves Guillemot during an earnings call, quoted in a Kotaku story. “[That entrant is] Apple, with the iPhone. And we don't think they will stop there.”

Nobody really knows how far Apple will push into the video games market, but given how popular game downloads are on the App Store, Apple’s a bigger player than most realize.

  • AncientNoob
    The game video already has its segment, things be Apple when they decided to the games the compete inside Microsoft would not only Mac if there is only copmuters and music players.
    Reply
  • ehanger
    I think that Apple is capable of designing something that can destroy all these crappy homebuilt POS systems with their cheap gaming parts anyday. GO APPLE
    Reply
  • RADIO_ACTIVE
    ancientnoobThe game video already has its segment, things be Apple when they decided to the games the compete inside Microsoft would not only Mac if there is only copmuters and music players.???
    Reply
  • ehanger = Apple Fanbois...

    Sony is an excellent console, with a good OS and good spec... I don't think Apple can do better without having a higher price tag...
    Reply
  • japnoise99
    The I phone is a great peace of equipment. But as far as an apple console goes I doubt they would give that another shot (Pippin was an epic fail) until the economy gets better and people are willing to pay top dollar for games again (apple products are always pricey compared to the competition), but who knows there's little predicting what company's are going to release into the world these days.
    Reply
  • war2k9
    Apple can never make a good game system.

    Just look at the games for macs.
    Reply
  • B-Unit
    fanboisehanger = Apple Fanbois...Sony is an excellent console, with a good OS and good spec... I don't think Apple can do better without having a higher price tag...HA! Of course it will have a higher price tag. $799 for the 40GB HD version. $999 for the 80. Next year, well get iGame 2nd Gen, and the fanbois will shell out another $999 cause Steve said so...
    Reply
  • the_one111
    HAHAHHAHAHAHAHAHAHAHAHAHA

    HHAHAHAHAHAHAHH!!!!!!!!!!!!

    HAHHHAHAHAHHAHAHAHAHAHAHAH!!!

    What, are they going to make a game console for tetris and call it "gaming"? That's what they do with macs already!

    The reason a Apple console will fail is because usually REAL gamers know that apple is BS. And therefore hate their guts, as I do. Therefore... games minus gamers = no income.
    Reply
  • The_Blood_Raven
    war2k9Apple can never make a good game system.Just look at the games for macs.
    Agreed, but Blizzard makes great MAC ports... thats it.
    Reply
  • mlopinto2k1
    I wan't to vomit reading the responses to this article. GROW UP already. There should be an interview before allowing such idiocracy. Apple producing a gaming console is very easy to imagine let alone people actually LIKING it and BUYING it. Do you think Apple is living off of some inheritance? They are making MONEY. Lots of it! Let them compete! Jesus!
    Reply