At Apple's most recent shareholder meeting, CEO Tim Cook dropped an interesting and probably careless remark in a response to the question: [Facebook], friend or foe?"
Cook's response: "Facebook: friend. We do a lot with them, our users use Facebook an enormous amount. ... I've always thought that the two companies could do more together." ... "We've integrated Twitter ... It's been great for Twitter, but it's been great for our users" .... iMessage "the volume is incredible." The eyebrow-raiser, of course would be on "I've always thought that the two companies could do more together."
Apple has not talked much about its Ping social network other than it hit more than a million users after one day and that it would leverage the user base of 160 million customers to populate Ping. It doesn't take much to guess that Ping will not survive in its current form. Facebook, on the other hand, has become a platform that has become a necessity for marketers.
Facebook is, according to DoubleClick, approaching 1 billion users. Apple's App Store and iTunes pages on Facebook have a combined 24.2 million fans. So far, Apple is only listing iTunes charts and a music search feature on Facebook. A much more comprehensive integration appears to be common sense.