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Apple Teaming with Comcast for New Apple TV (Report)

Apple TV has gained some noteworthy set top rivals in the form of Roku and Chromecast, but the iPhone maker could soon gain a major ally for its TV push. Apple is reportedly working with cable giant Comcast to provide a wide range live and on-demand TV content exclusively to Apple's set-top box.

According to the Wall Street Journal, Comcast's TV content would be hosted over a "managed connection" in order to prevent server slowdown when a large amount of viewers stream a show simultaneously.

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The Journal notes that the two parties aren't close to making a final deal, and details are scarce as to how the agreement would benefit Comcast subscribers or Apple TV owners. One possibility is that a new version of Apple TV will be sold at retail, pre-loaded with access to Comcast-only features.

This isn't the first rumor connecting Apple with a major cable provider. A report from Feb. 2014 speculated that the company may be in talks with Time Warner Cable to create a service that was expected to launch as soon as this April.

First launching in 2007, Apple TV is a $99 set-top box that allows users to stream purchased iTunes content, such as music and movies. The hardware also supports popular streaming services like Netflix, Hulu Plus, and HBO Go.

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