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Yahoo Integrating Twitter into Global Network

CNN reports that Yahoo and Twitter have struck a deal where the latter website's real-time content will be integrated into the Yahoo global network. Similar to previous deals with Google and Bing, Twitter feeds will now be accessible on all Yahoo outlets including the home page, Yahoo! Mail, Yahoo! Sports and more, allowing users to update tweets without leaving the Yahoo network. Real-time Twitter feeds will also appear in Yahoo! Search.

"Let me try to capture the enormity of this integration in 140 characters or less," Yahoo! Vice President Bryan Lamkin said, lightly mocking Twitter's super0tight character limit. "We're turning the key to the online social universe -- you will find the most personally relevant experiences through Yahoo!"

Reuters elaborates on the story, reporting that Twitter messages may be relevant to each Yahoo property. As an example, there could be a selection of messages that appear alongside an article about a particular subject. "Yahoo! will also be able to build unique Twitter clients into their properties making it easier for folks to tweet wherever they feel comfortable within the Yahoo! Network," reads the official Twitter blog.

Yahoo would not comment on the financial terms regarding its deal with Twitter, however Reuters said that Microsoft and Google paid a combined fee of $25 million to include Twitter data in their search results.

  • b0o
    First off, who still uses Yahoo for *anything*? And secondly, who decided 'tweats' to be valid search results? >_
  • Chipi
    How can I exclude tweets from my search results?
  • mlopinto2k1
    Nice picture. LOL. HEY! I use Yahoo for instant messaging, live cam chat with my girly girl and... and... THAT'S IT!
  • randomizer
    Good thing I don't use Yahoo, I get enough spam as it is.
  • Spanky Deluxe
    Sounds good, I use both Yahoo Mail and Twitter. :)
  • JohnnyLucky
    I do not want mindless twitter in search results. This going too far and there's no end in sight.
  • ominous prime
  • micr0be
    /tactical facepalm
  • bison88
    I long for next gen browsers to allow disabling twitter everything on websites. Don't think it's going to happen.
  • 'you will find the most personally relevant experiences through Yahoo!'.

    WTF that means?.

    Search engines are turning into crap-making webpages serving more and more crap content everyday ...

    Please, Yahoo, accept your defeat and die silently. Thanks.