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Verizon Takes on Sprint's 3G Network (And Wins)

Verizon's just come away from a very public battle with AT&T regarding advertising. Big Red was taken to court for the "There's A Map for That" advertising campaign and, while the suit is not over yet, a federal judge last week refused to grant AT&T a temporary restraining order that would stop Verizon from showing the commercials until both make their case in court. This week, Verizon has set its sights on Sprint and the company's claim that it has the most reliable 3G network.

The Associated Press reports that Verizon has complained to the National Advertising Division of the Council of Better Business Bureaus about Sprint's "America's most dependable 3G network" tagline. According to Verizon, the most recent Nielsen study shows Verizon has fewer dropped or blocked calls than Sprint.

Unfortunately for Sprint, the suits agree. While the carrier intends to appeal the decision, the advertising watchdog has asked Sprint to drop the commercials. Sprint believes reviewers should look at more than one set of tests to avoid one-time events like weather or bad cell towers.

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