Twitter said in a blog on Wednesday that users will see a more interactive experience inside any Tweet on twitter.com and mobile.twitter.com starting today. When a user expands a Tweet containing links to partner websites, they'll be greeted with content previews, full images, the ability to play videos (other than YouTube embeds) and lots more.
"You've probably expanded Tweets before to play videos from YouTube or see photos from Instagram. Now, a diverse and growing group of new partners like the The Wall Street Journal, MSNBC’s Breaking News, and TIME also deliver rich content inside Tweets containing a link to those websites," reports Michael Sippey, Director of Twitter's Product Team.
As an example, when users expand a Tweet linking to a news article by The New York Times, The San Francisco Chronicle or Der Spiegel Online, they'll see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer. Twitter users can continue to read the article, follow these accounts, and reply, favorite or retweet the Tweet.
"Right within your timeline, you can also see exclusive photos from inside the WWE ring, or images from sources like BuzzFeed and TMZ," Sippey writes. "You can even watch moments from your favorite television shows like BET’s 106 & Park and play video from partners like Lifetime and Dailymotion."
The new and improved expanded Tweets are live now on the main and mobile websites. The new feature is coming soon to Twitter for iPhone and Twitter for Android.