A little while back rumors ran riot about the possibility that Twitter could start charging certain corporate users for accounts. While Twitter made every effort to assure users this was not the case however, today reports say that Twitter will be offering businesses the chance to pay for a sort of ‘Twitter Pro’ with more features.
Way back in February in an interview with Marketing magazine, co-founder of Twitter Biz Stone discussed the possibility of the micro-blogging site charging companies for accounts.
“We noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts."
Twitter ran damage control the next day and assured users that the service would remain free for everyone, including companies but did say that the company had been thinking about how many companies had been using Twitter and was working on ways to “enrich the experience.”
BusinessInsider cites the WSJ and an email from Biz Stone confirming that Twitter does plan to offer for-fee commercial features at some point. Biz was keen to reiterate the point that companies and your every day Jack and Janes would still Tweet for free, adding that the for-sale features would just be add ons.
We’ve always thought it was a great idea to charge companies for commercial use of Twitter. News updates are useful and should be free, however advertisements are a different ball game and since the same companies would have to pay for ads on any other social networking site, we feel Twitter should be no exception. We’d also be interested to know more about these for-fee add ons and if us regular folks would have access to them too.