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Sprint CEO: Expect Palm Pre Shortages

According to Reuters, Sprint CEO Dan Hesse told investors at a conference yesterday that the exclusive carrier for the new Palm is expecting to run out of units pretty quickly.

"We don't intend to advertise it heavily early on because we think we are going to have shortages for a while," Hesse told Reuters. "We won't be able to keep up with demand for the device in the early period of time."

Sprint spokesman Mark Elliott added, "We expect this to be a popular device, high in demand and we're very excited about the launch. There has been a lot of buzz built around this unique device from Palm and Sprint."

With the iPhone launching anywhere from a couple of days to a few weeks after the Pre, letting customers know there’s a limited supply is incredibly clever.. It almost seems Sprint is trying to get across the point that if customers don’t buy a Pre right away, they might not get one for a while. In other words, don’t wait to see what Apple is offering, buy our product while you still can.