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LG, Other TV Makers Form Smart TV Alliance for Apps

LG Electronics and TP Vision (for Philips TVs) jointly announced the formation of the Smart TV Alliance, a cooperation between numerous manufacturers to create a non-proprietary ecosystem for Smart TVs. Other manufacturers are currently in the process of joining and will be revealed on the Alliance’s website accordingly.

According to LG, this new alliance will allow developers to create attractive, platform-independent services while reducing the overall development time and costs. Rather than spending time on porting and testing different platforms, developers will be able to focus on one universal app. This will be accelerated by the Smart TV Alliance Consortium which defines technical specifications and enables developers to create their applications once and run them on multiple TVs regardless of the underlying operating system.

To enable this kind of universal development process, the Smart TV Alliance has released the first version of its software development kit (SDK) on its website which developers can download at no cost and use to develop their applications. The SDK is based on open web technologies such as HTML5 and allows for developed web applications to run on Smart TV’s from participating members.

"Before today, the Smart TV industry was a very difficult market for both TV manufacturers and application developers as TV’s from different brands used different platforms and technologies," said Bong-seok Kwon of LG Electronics, President of Smart TV Alliance. "Smart TV Alliance creates a larger playing field which encourages developers to create more and better TV applications at the same time giving manufacturers and consumers the richest source of movies-on-demand, music services, games, social networking and more."

The Smart TV Alliance plans to build on this first version and announce specifications of SDK 2.0 followed by the actual SDK 2.0 software release at the end of this year. This 2nd-generation SDK will allow developers to create universal Smart TV apps for 2013 devices supplied by Alliance members, LG said.