Last night we went along CES Unveiled to catch a glimpse of some of the cool gadgets we can expect to see at Consumer Electronics Show in January. However, also at the event were companies who planned to launch upcoming products between now and January. Though most are usually willing to talk just a little bit about new toys, one company was sticking out like a sore thumb and flat-out refused to even talk about what it was even doing there.
The Reese's booth jumped out at us as soon as we walked into the room. It was very big, very orange and, with an offer of free peanut-butter cups on the table, had drawn quite a crowd. We moseyed on over there to see what the fuss was about (aside from the free candy), but were politely told that we'd have to wait until January to find out.
I tried everything to get that PR guy to tell me what they were planning, but it didn't work. My winning smile, my pointing out that Reese's is a candy company, my asking if it was tech-related -- none of it worked. I even tried my charms on the female PR reps after one of them struck up a conversation about earrings. Unfortunately, the guy from before cut me off before I could make any progress.
"She's really pushing it, but don't tell her! She tried so hard to get me to tell her!" he exclaimed, interrupting me.
The only teeny, tiny piece of information I got was when I asked, "But CES is for consumer electronics, technology, gadgets … will you guys not be a little out of place?" The rep responded with something along the lines of, "I can't say anything specific, but I can tell you that we should be there."
Now, the fact that Reese's is the official candy sponsor of CES 2011 hasn't passed us by, but there was a giant box with a big fat padlock, and we were told there'd be an even bigger box at CES along with a huge countdown clock. The company obviously has something they want to share with the world, but what? Considering Reese's is an official sponsor, they could legitimately show up with a big truck of treats and not be out of place, but we so want it to be more than that, just for the sake of it.
Seeing as how my awesome and inspired interrogation tactics were a complete failure, let's have fun with some wild, aimless speculation. A Reese's tablet, perhaps? A smartphone running Android 2.3 (AKA Gingerbread) but shaped like a peanut butter cup? Or it could be something less inspiring but more likely, like a Hershey's app or a new type of candy. What do you think it could be? Let us know in the comments below.