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Nikon Intros New Speedlight, COOLPIX Camera, NIKKOR Lens

On Tuesday Nikon introduced the COOLPIX L620, the latest addition to the company's "Comfort Long Zoom" camera lineup. It packs a versatile 14x optical zoom lens, an 18.1-megapixel CMOS sensor, and user friendly features such as Scene Modes, Easy Auto Mode, Special Effects and Target Finding AF. It also enables Full HD recording with the simple touch of a button.

"The comfortable ergonomics and thoughtfully placed controls of the COOLPIX L620 make it easy to capture amazing memories from a baby’s first steps to a big hit at a little league baseball game," said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc.

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Nikon said the camera was designed for customers wanting the simplicity of a compact camera but the abilities of a long zoom lens. The 14x optical zoom-NIKKOR glass lens covers a focal length of 25 mm to a distant 350 mm (35 mm equivalent). Customers can compose their shots using the bright, high resolution HVGA 3 inch LCD monitor, and an integrated grip keeps shots stable and helps reduce blur during close-range shots.

In low-light conditions, the camera can help the user create sharper images with the assistance of lens-shift VR Image Stabilization and wide ISO range up to 3200 ISO. Still shots can also be assisted by the use of Scene Modes or Easy Auto Mode which enable users to enhance their photos with options like Red Eye Fix and Face-Priority AF. Additional effects include Quick Retouch, Filter Effects and Skin Softening.

The Nikon COOLPIX L620 will be available in Black or Red this September 2013 for $249.95.

Nikon also introduced on Tuesday the AF-S DX NIKKOR 18-140 mm f/3.5-5.6G ED VR lens slated to be released later this month for $599.95, and the compact SB-300 Speedlight arriving in late August for $149.95. The former product is a zoom lens option for DX-format D-SLR users. The latter allows photographers to explore creative lighting at an affordable price point.

The AF-S DX NIKKOR is constructed with one ED glass element and one aspheric lens element, a seven-blade diaphragm for natural image blur, and a Silent Wave Motor (SWM) that provides quiet and precise AF operation. It features a 7.8x zoom range, four stops of VR image stabilization, and two focus modes: M/A (AF with manual override) and M (manual) for complete control.

"Whether shooting portraits, landscapes, travel or architecture, the 18-140mm offering delivers astounding image quality when shooting wide-angle or far-away telephoto," the company said." The AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR lens is built upon core NIKKOR technologies designed to render photos and HD video with the utmost clarity and color reproduction."

As for the SB-300, Nikon said it's built for customers looking to take flash photography to the next level, but it's also small enough to fit into a shirt pocket. It's compatible with both Nikon D-SLR and Advanced Performance COOLPIX cameras, covers a wide-angle 18 mm in DX-format, and tilts up to 120 degrees. It operates via simple on-camera controls, and has firmware that is upgradable through supporting D-SLRs. Thermal cut-out protection prevents overheating when capturing rapid flash images in succession.

"Nikon’s system accessories are designed to let the user capture their memories in vibrant detail and tell compelling stories through imagery and HD video," Kajiwara said.