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Apple Planning Newspaper Subscription Service

The San Jose Mercury News reports that Apple will soon give the print media industry a helping hand by offering subscriptions via its iPad tablet. Mercury News cites industry sources that say Apple has agreed to provide an opt-in function for subscribers that would allow Apple to share subscribers' information with publishers. Publishers could use this information to collect data vital to attracting advertisers.

Mercury News also spoke to Roger Fidler, head of digital publishing at the Donald W. Reynolds Journalism Institute in Columbia, Mo., who said Apple could take a 30 percent cut of all subscriptions sold through the App Store, and as much as 40 percent of the advertising revenue from publications' apps.

Several smaller newspapers and magazines already have iPad applications and provide users with content using a subscription model. It's not clear if Apple's service would include magazine subscriptions.

Read the full report here.