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Microsoft Launches Third Ad, Fourth Spotted on YouTube

The new ad, as reported yesterday, is a more direct approach to selling their product. The first couple of ads mentioned Microsoft only briefly and the was no mention of PC at all. It’s repetitive but refreshing to hear, “I’m a PC,” seventeen times inside one minute when before all we had was, “You ever wear clothes in the shower, Bill?” Indeed the appearance of over a dozen every day people and celebrities makes the third Microsoft ad a lot more effective but a lot more, well, commercial. A lot of people miss the Seinfeld ads just because they were weird, pointless and unlike anything else you’d see during an ad break — but that the Bill and Jerry commercials give way to something more effective was part of the plan, right?

Yesterday the news was that the Bill Gates and Jerry Seinfeld skits were just a buildup to what would be a more conventional commercial. Almost everyone (guilty as charged) heaped praise upon Microsoft for getting viewers attention, keeping them talking and then showing them the goods when they didn’t expect it. Unfortunately it seems like that might not be the case.

Apparently a source from the ad agency responsible for both the Seinfeld and I’m a PC commercials, Crispin Porter + Bogusky, told Gizmodo that the agency was told to focus more on the I’m a PC ads rather than the Seinfeld ads. The source confirmed that there is another episode of the Bill and Jerry Show filmed and ready to go but it won’t be aired just yet and there’s no confirmation as to when it will air. So, just when we thought Microsoft was daring to be different, it gets snatched away.

It’s no secret that the original ads got a lot of criticism. After the first everyone was confused, after the second we were a little confused but also a little proud that Microsoft had the bottle to stick it’s neck out, say, “Right, we might not be cool, we might never be cool but no one said we couldn’t be different,” and roll with what it had planned. Sure, the company planned the I’m a PC segments, that much is obvious and yes, they are good ads but they’re no different to ads for insurance or cereal.

Check out the ad below and let us know what you think. We also found another ad which is more than likely next in line for airing. Notice how hearing, “I’m a PC,” 33 times in 90 seconds starts to sound like, “I’m pissy,” or maybe that’s just us.

  • sandmanwn
    "I'm a PC and I sell fish." LOL

    I think its just good to see the commercials. It doesn't really need to be effective or a direct blow at the competition to work. Simply having funny advertisements is more than enough than trading blows. MS can take the high road with their advertisements and its good to see they have done that.
    Reply
  • chaohsiangchen
    This ad is no different than the annoying headache commercial which repeats product name and its function multiple times (people who watch that commercial too many times may need that product), and the other one about stomach ache, indigestion and diarrhea.
    Reply
  • Ugh, I liked the previous commercials better.
    Reply
  • Grims
    Okay...this one has me about as "umm what" as the first ones.
    Reply
  • How is the ad affective? "...makes the third Microsoft ad a lot more affective..." Just because a word is spelled correctly does not make it the proper word for a sentence.
    Reply
  • TheFace
    I'm glad the 'forth' is coming. It should clear up where their campaign is going.
    Reply
  • Vedlen
    I'm a PC and I sell fish.
    This was really not necessary. It's a Microsoft commercial so why would the French be treated this way, gratuitously.. Awkward from such a company..

    And actually yes, I am French.
    Reply
  • Vedlen
    PS: to avoid people comments who will say "it's about fish, not the word 'selfish'", I know it has multiples senses. But obviously it's still not really appropriate I guess
    Reply
  • chise1
    If Microsoft really wants to use the $300 million wisely, getting 33 (or however many people they used in this commercial) people saying "I'm a PC" isn't really going to do the trick... Microsoft, I really think that you need to prove to people why they should buy a Windows PC vs. a Mac PC (and yes, contrary to the Mac ads, Macs are "personal computers" as well) and not just have ridiculous ads that 1/2 make sense. Those Apple ads are getting really annoying.
    Reply
  • Scooder
    Vedlen, I think you're getting something out of it that we aren't. Are you saying MS is mocking the French population by having a French speaking person in the ad?
    Reply