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Facebook, Google Joining Alliance To Stop Bad Ads

On Thursday nonprofit organization StopBadware launched the Ads Integrity Alliance, an initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. So far charter members include Facebook, Google, Twitter, AOL, and the Interactive Advertising Bureau (IAB). What does this mean for you? There will be less of a chance for malware-laced ads to ruin your day.

"In 2011, Google alone disabled more than 130 million ads and 800,000 advertisers that violated our policies on our own and partners’ sites, such as ads that promote counterfeit goods and malware," Google said in a blog on Thursday. "We believe that the Ads Integrity Alliance can make a similarly important contribution to the goal of identifying and removing bad ads from all corners of the web."

According to StopBadware, the Alliance will develop and share definitions, industry policy recommendations, and best practices. It will also serve as a platform for sharing information about "bad actors." The Alliance will also share relevant trends with policymakers and law enforcement agencies.

"Online advertising has been a driving force in the growth of the Web as a platform for commerce, innovation, and expression," StopBadware said. "With success have come bad actors that threaten the trust people place in their favorite websites and the advertising infrastructure that supports them. Ad industry leaders have been working hard to protect users from bad ads, including those that deliver malware, direct users to scams, or try to sell counterfeit goods. The Alliance will enhance these efforts by allowing leaders to combine their expertise and raise standards for ad integrity."

"No individual business or law enforcement agency can single-handedly eliminate these bad actors from the entire web," Google's Eric Davis added. "As StopBadware has shown, the best way to tackle common problems across a highly interconnected web, and to move the whole web forward, is for the industry to work together, build best practices and systems, and make information sharing simple."

Sounds like a good time for a feel-good song. Heal the internet, make it a better place for you and me.

  • alidan
    i like counterfeit stuff, so long as i know its counterfeit though.
    Reply
  • amuffin
    Less BS ads on toms! :D
    Reply
  • bipolargraph
    Adblock
    Reply
  • lashabane
    Don't get me wrong, I'm all for reducing malware but these are major players coming together in a concerted effort to filter the internet.

    Is it good? Is it bad?

    Too early to tell but it does worry me a little.

    /tinfoilhat
    Reply
  • ibboard
    lashabaneDon't get me wrong, I'm all for reducing malware but these are major players coming together in a concerted effort to filter the internet.Is it good? Is it bad?Too early to tell but it does worry me a little./tinfoilhatBut if they're coming together in order to filter the adverts, is that a problem? They can censor every advert (or none) for all I care!
    Reply
  • virtualban
    alidani like counterfeit stuff, so long as i know its counterfeit though.There is a little difference between a Ram chip that says Simsing and has a logo similar to Samsung but distinguishable, and those who you cannot tell, faking 3d logos and the consumer having to keep up to date with minor differences in logo evolution, double check everything, and buy to physical shops.
    The former are trying to get some sales from the similarity in brands. The later are crocks.

    Reply
  • virtualban
    Anyone remember this:

    http://cdn.slashgear.com/wp-content/uploads/2011/04/samsung_fake_hdd_2.jpg
    Reply
  • alidan
    virtualbanThere is a little difference between a Ram chip that says Simsing and has a logo similar to Samsung but distinguishable, and those who you cannot tell, faking 3d logos and the consumer having to keep up to date with minor differences in logo evolution, double check everything, and buy to physical shops.The former are trying to get some sales from the similarity in brands. The later are crocks.
    there was this u2 ipod a while ago... here this is the video
    watch?v=BtSrPRBCGnM
    i dont know how strict this site is with url, but i assume you know what to do with this.
    go to half way through.
    the only thing bad in these things are really the battery and if you know how, its not to hard to replace them with something better.
    Reply
  • john_4
    My question is: Is there such a thing as good advertisements?
    Reply
  • I hope it will stop those fking "Penis Enlargement" ads on Gmail accounts
    Reply