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Hulu Explains its Cease in PS3 Streaming

A customer service representative of Hulu finally spoke out on the company's decision for blocking its free on-demand streaming content for the PlayStation 3. After the service went black on Sony's console, G4 TV's Patrick Klepek filed a complaint with Hulu's customer service a while back, and now reports that he finally received a response from someone named "Rob."

He said that Rob provided a lengthy explanation as to why PlayStation 3 owners can no longer watch TV and movies streamed via Hulu, however the general summation of the response is that Hulu is having legal issues with one of its content providers.

"Everything we do is with an eye toward achieving our long-term goal of maximizing the content you can access as conveniently as possible in a way that 'works' for the content owner," reads the response Klepek received from customer service. "In the short-term that may require us to make some tough decisions, but we only do so when we believe it improves our long-term prospects to build a more enduring, legal solution to that same problem."

Klepek said that the response delved into a long explanation of the distribution models for television and movies. Distribution availability across platforms (theaters, TV, mobile devices etc) was always "implicitly or explicitly" controlled in that world, however a few factors have made the barriers between those platforms more permeable. Rob provided a list of those factors that included the rise of the web, the ease of digitizing video, the increased computing power in devices like gaming consoles and more.

"However, in the near-term," says Hulu, "the windowing strategy is still dominant in the business. Billions of dollars flow in across these different windows, and entire companies are organized around them. Nothing productive comes from flouting that reality (except to law firms who work on the occasional lawsuit)."

As Klepek pointed out, the issue of blocking streaming content on the PS3 was really never addressed outright.

  • bill gates is your daddy
    "...Hulu is having legal issues with one of its content providers."

    I read this as Sony has a stick up their butt and doesn't want to be part of any step forward in technology.
    Reply
  • dman3k
    Let me guess. Sony wants money for Hulu to deliver content to its consoles... Typical Sony.
    Reply
  • megamanx00
    Basically, Sony is being a pain, programming stuff to play on the PS3 is a pain, and there aren't enough PS3 users to make it worth the head ache. Good job interfering Sony. You let your potential customers know that they don't need any additional services to add to their PS3 to make it worth while. It makes a nice piece of furniture after they play the few good exclusive games that are worth owning for it. Yeah, great.
    Reply
  • velo116
    another poorly written article from kp. who's editing this stuff?
    Reply
  • baudelier
    Not at all surprising. After all this is the same company that let SONY Music refuse to Give SONY Pictures the right to use the song title "Knocking on Heavens Door" as the subtitle to the Cowboy Bebop Movie.
    Reply
  • waxdart
    Anytime a system is locked down for no good reason a 0 and a 1 looses it's wings. :(

    If it's on the web and I can use the ps3 to browse the web - It should be of no business to sony what I look at.

    M$ should should shout "we love hulu" 360 only. :)
    Reply
  • Spanky Deluxe
    baudelierNot at all surprising. After all this is the same company that let SONY Music refuse to Give SONY Pictures the right to use the song title "Knocking on Heavens Door" as the subtitle to the Cowboy Bebop Movie.
    There's no mention at all in the article that Sony are the ones behind this. I don't know why all the comment replies here seem to assume its Sony's fault. This is Hulu having an issue with their content suppliers, not Sony having an issue with Hulu streaming onto its consoles.

    I have my issues with Sony a lot of the time but that's no reason to start screaming that this is all Sony's fault when neither the article nor the article's source has ever mentioned anything regarding any relationships with Sony other than that the console they're streaming to is manufactured by Sony.
    Reply
  • bill gates is your daddy
    spanky deluxeThere's no mention at all in the article that Sony are the ones behind this. I don't know why all the comment replies here seem to assume its Sony's fault. This is Hulu having an issue with their content suppliers, not Sony having an issue with Hulu streaming onto its consoles.I have my issues with Sony a lot of the time but that's no reason to start screaming that this is all Sony's fault when neither the article nor the article's source has ever mentioned anything regarding any relationships with Sony other than that the console they're streaming to is manufactured by Sony.

    It's called reading between the lines and being able to deduce something without having your hand held and told what to believe.

    Stop being a little $ony fanboy and figure it out. This has sony written all over it. Sony as a whole corporation seems hell bent on tearing themselves down from the inside. I am not sure what is going on over there but there seems to be a lot going wrong with that company for a few years now.

    Around the same time of the development of the PS3 the company as a whole seemed to be on a downward spiral. I am not saying PS3 doomed the company...but I will say that PS3 was a product of whatever is wrong in the company. Things seemed to fall apart around the same time period. Can't blame pirates for this one...but I seem to remember them blaming the internet though.

    Reply
  • "It's called reading between the lines and being able to deduce something without having your hand held and told what to believe.

    Stop being a little $ony fanboy and figure it out. This has sony written all over it. Sony as a whole corporation seems hell bent on tearing themselves down from the inside. I am not sure what is going on over there but there seems to be a lot going wrong with that company for a few years now."

    Look who's talking? It seems that you are the fanboy!
    This is hulu blocking the contents from PS3's browser! Not SONY asking money from hulu for its contents.

    Ok I understand it well, you failed on your reading comprehension subjects at grade school. You are excused! LOL!

    Reply
  • brian5780
    Aside from all the Sony bashing going on, and some idiots that claim to be reading between the lines, did no one stop to think that Microsoft might be the one behind the lockout of PS3 consoles on Hulu? Hulu was primarily started by NBC and Fox. Microsoft is partners with NBC. So wouldn't it make more sense to assume that this is M$ wanting another exclusive for the 360?
    Reply