A Sunday report from the New York Times claims that Google is telling partners to refrain from introducing Google TV products at CES 2011 next month. The request reportedly caught the manufacturers by surprise, however due to a lukewarm reception of the initial entrants, sources claim that Google decided to refine the software even more before the next batch of products are exposed.
"We will not be announcing a Toshiba TV or Blu-ray player or demonstrating the products at CES," said Jeff Barney, vice president of Toshiba’s digital products division. "We have an understanding with Google about the future product roadmap and will bring the right product out at the right timeframe."
According to the paper, this latest delay is another example of Google's struggle to enter the consumer electronics market, pointing to the numerous delays in its Chrome OS and the tablet-oriented build of Android dubbed as Honeycomb. Manufacturers have missed back-to-school shoppers and holiday buyers thanks to Google's extensive software refinements.
But despite Google's request for CES 2011, Samsung and Vizio don't plan to wait. According to the report, they are gearing up to display their Google TV products next month-- Vizio actually plans to show its Google TV-enabled sets in a private room rather than on the main floor. Samsung's decision to ignore Google's request isn't surprising given that the company did the same with the Samsung Galaxy Tab, moving forward with Android 2.2 rather than wait until 2011 for Honeycomb.
Since its initial release, Google TV has fought an uphill battle to gain consumer interest. Currently the major networks are not providing content to the new service, and to drive the nail even deeper, Hulu, NBC, CBS, FOX and ABC have even blocked consumers from viewing full-length shows online when using Google TV. The biggest conflict between Google and the content providers is that pirated shows can show up in Google TV's search results. That said, the networks are wanting a better filtering system put into place before handing over their popular shows.
Last week Google released its first update for Google TV devices, revamping the Netflix app, adding a "Dual View" mode so that users can browse the Internet and watch TV simultaneously, add support for the Google TV Remote app for Android phones and more. The main updates are reportedly still in the works.