One of the things missing from the Google Play puzzle thus far is Google's ability to sell digital movies. The search engine giant seems to have everything else set in place to tackle Apple's iTunes and maybe even Amazon itself. But currently Google Play only allows customers to rent their favorite flicks which may be good enough for some, but probably not for the movie buff looking to replace hard copies.
Multiple unnamed film-industry sources claim that Google is showing an interest in selling digital films to customers. This may be partly due to a requirement made by Hollywood as a condition for getting access to rentals. Hollywood execs are seemingly loving the idea, viewing Android's tremendous user adoption as a huge cash machine. They want to push sales over rentals for obvious reasons, and Google will probably claim its fair share of the revenue too.
But right now movie sales on Android are reportedly tiny which may be another reason why Google wants to shove digital purchases out to Android device owners. The drawback is that the market for watching movies on mobile devices reportedly isn't all that large, so there may be some risk. And while many Android-based devices feature HDMI output, a majority rely on DLNA or don't have means to output video at all. The latter group would have to stream the movie to a PC (via a player in Google Play's website) in order to watch it on a larger, non-smartphone screen.
Also on the horizon for Google Play is changes to the music section. The source code reportedly shows evidence of new ways to organize and visualize the user's songs.
Just weeks ago Google crammed its four Android services into one Google Play package including apps, movies, music and books. The network revamp seemingly paves the way for Google's rumored Nexus tablet (which some expect to be a Kindle Fire killer) that may sport Android 5.0 "Jelly Bean" in 3Q12. Originally it was believed that Google Play was the name of the tablet after the company scooped up numerous domain names, but eventually those addresses led to speculation that Google plans to sell magazine subscriptions and digital newspapers directly from its new network.