Customizing Fan and Business Pages on Facebook

There’s More Ways to Customize

Now you should have a more customized and interactive Facebook Page, or at the very least the knowledge to create one at some point in the future. We discussed how to increase a Page’s visual appeal with your profile photo and the five most recent photos shown on the top of your Page. We also discovered several different apps to add additional content. Lastly we showed you out how to create custom tabs using apps and by creating your own app.

Remember, you can change the name of most tabs you add to your Page. Go to your Page’s settings, click Apps, and then click the Edit Settings link for app/tab you want to change.

You should think about making a welcome page by creating a custom iFrame tab to get more visitors to “Like” you. You can select a tab that visitors see when first entering your Page. Thus you can prompt them to “Like” you so they can see additional content. Then you can specify different content to be display once they “Like” you, such as an introduction to you or even a coupon or special offer.

To change the default tab of your Page, go to the Manage Permissions tab of your Page settings and change the Default Landing Page.

We only touched on a few basic customization techniques for your Page. You may also want to consider using Plugins and/or Dialogs on your website or custom tabs for additional interactivity.

For ideas on what you can do with your Page, check out the pages of your favorite companies or groups, or even your competitors.

Remember, there are plenty of other apps out there that can help; do your own searching, too. Just keep in mind you’ll also come across apps that are for general users or to add content to personal Facebook profiles, which isn’t supported now. Look for apps specifically designed for use by Pages.

To better understand how to reach the 500+ million Facebook users, start by reading the Social Channels article from Facebook. If you really want to drive deep into Facebook page and app development, check out the Graph API as well.

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  • Anonymous
    An excellent tutorial - literally Facebook Page 101.

    By the way, if you're looking for a tool that blows landing pages out of the water - take a look at MyWebees ( It imports your entire site - your ENTIRE site - into your Facebook page with three clicks of your mouse. And you can see how easy it is for your Facebook fans to just go over to another Facebook tab to browse your site :)
  • egeier

    Does anyone else have a favorite Facebook app or customization technique I didn't mention?

    - Eric Geier (the author)
  • promodirect
    It is a known fact that any type of business cannot survive in the competitive market without promoting itself. Promotion of products, services and businesses can be done via social media marketing. Facebook is the leading social media network with the largest user base in the world and it has a variety of applications, but which one you choose depends on what type of business you have to offer to consumers. We can utilize Facebook applications to push businesses next level. One such app is the Facebook Marketplace where one can buy or sell anything.

    Business Gifts
  • who
    I am not sure why it is so hard to find simple information about google analytics. I want to add it to my facebook, twitter and blog page but not sure how. Does anyone know? I have google analytics account and have created the required script to copy to the HTML or FBML or iframe. However, I am not sure which one is which now and how to modify access HTML or required file to add the script to start monitoring traffic.