Zuckerberg said last week that the company has 'missed the mark' when it came to privacy. In an effort to keep users happy, Facebook debuted newer, less complicated privacy settings and this week, Zuckerberg said he felt the company was doing a 'reasonable job' when it came to giving people control over their information.
According to the Wall Street Journal, Zuckerberg feels the controversy surround Facebook privacy will eventually pass. The CEO said that the future of websites will be built on personalisation and the people at the core of those sites.
Zuckerberg said his aim was to push Facebook's strategy beyond the social network to enable websites and apps to become better because they have people at their core. And he pledged to continue to make the "right changes" even if some of them might be considered controversial when they are introduced.
"We think it's the right thing to do, and people expect that of us," he said during an appearance at the Wall Street Journal's All Things Digital conference here.
"A few years from now we'll look back and wonder why there was this time when all these websites weren't personalized," he said. "The world is moving in this direction where everything is designed around people."
However, though Mr. Zuckerberg says he will continue to 'make the right changes,' many users would disagree. The backlash from the recent changes is not the only time Facebook has faced complaints from users and privacy advocates. One such time was in 2007, when the social network automatically opted all users into its Beacon advertising program. Beacon sent information to Facebook from more than 40 different partner Websites, sometimes published online purchases on a user's news feed. The backlash creates so much press that one partner, Coca Cola, decided to pull out. The soft drink company claimed it had been under the impression the service would be strictly opt-in. Shortly after, Zuckerberg apologized and Facebook said it would allow users to opt-out of the service. In 2009, Facebook shut down Beacon altogether.