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Warner, Fox Create Portable SD, USB-Based DRM

The average, honest movie buff wants to purchase their blockbusters and TV shows and really not have to worry about anything else. They don't want to be concerned with a specific platform, or a specific hardware set, or a specific form factor. They just want to watch their investment hassle-free, and they should be able to do just that. Yet Hollywood and copyright owners are pulling consumers around by the ear, seemingly convicting them of piracy even before they make a purchase, saying where and how they can watch purchased digital content.

And so far, there seems to be no end in sight.

Or is there? Twentieth Century Fox and Warner Bros. have teamed up with SanDisk and Western Digital to create an interesting DRM scheme that could fix the current content control problem. Called "Project Phenix," (yes, the spelling is correct), consumers will be able to purchase and download high-definition digital movies and TV shows -- including new releases in up to full 1080p -- on storage solutions. That means users can watch their purchased content on multiple devices both offline and online. Even more, the downloaded file will be backed up via the cloud thanks to UltraViolet and other cloud-based services.

"The project is being developed by the newly formed Secure Content Storage Association (SCSA). Established as an LLC, this coalition will create and license solutions that secure high definition and other premium copyright-protected content on local and portable hard drives, and flash memory products such as USB flash drives, SD cards and solid state disk drives (SSDs)," reads the press release.

There's the catch, of course. Once content is downloaded to a hard drive or flash memory product, it's then accessed, online or offline, on any SCSA-enabled device such as a connected TV, laptop, Blu-ray player, tablet, mobile phone or game console. The optimized content will be purchasable via digital download, digital files bundled with physical media, kiosks in retail stores, or other means of secure digital delivery.

"The SCSA's solutions will be designed to work with the industry-backed UltraViolet ecosystem and aimed to complement other next-generation high definition content protection technologies already in the market such as Intel Insider," the announcement states.

The SCSA expects to make its solutions widely available for license this year. Bert Hesselink, CTO of Western Digital Branded Products, added that the SCSA solution will allow the consumer to store high definition purchased content, including copies of certain DVD content, "in a secure, consumer-owned digital home library on a hard drive, along with their personal photos, music, and videos."

Naturally this has nothing to do with competing against Netflix and Hulu despite other reports. This solution is a means for consumers tp purchase and keep their content while also having the freedom to watch it on multiple devices. Consumers who don't care about "owning" digital products will likely stick with the monthly pay services.

  • wiyosaya
    Personally, I hope this DRM crap crashes and burns.
    Reply
  • madooo12
    I'll crack anything DRM, buy anything not DRM
    Reply
  • wiyosaya
    Someone ought to fight this DRM crap in court based on the approach that this is convicting the user of a crime prior to a crime even being committed.
    Reply
  • hoof_hearted
    "Owning" my ass! This is just "renting" in disguise
    Reply
  • zak_mckraken
    It could have been an appropriate DRM scheme, even with the fact that it will be yet another "standard" to support, but you know the saying : once bitten, twice shy.
    Reply
  • danwat1234
    That's why I download my movies off bittorrent at near bluray quality, and if I like it, I'll buy it but I'll throw it away when it comes in the mail. No DRM for me
    Reply
  • icepick314
    god I hope this gets cracked in a day....

    and how much research was spent in coming up with this and get bypassed so easily?
    Reply
  • f-14
    i have a much better idea, much simpler and easier and affordable and more practical and can be implemented in less than a week across all of continental america and skips over the drm issue all together with methods already used for over 10 years.
    who do i contact to put all these arse hats out of jobs and make billions utilizing less than 2 dozen people for the life of this 'idea'?
    i know if i were to patent it and sue when big corporations try to use my idea/invention 5 -10 years from now with out licensing it from em every communist on toms will think i have to give it up for free or i am a patent troll.
    Reply
  • lamorpa
    wiyosayaPersonally, I hope this DRM crap crashes and burns.You mean, "Personally, I hope this media (music and movies) that I want stops being produced."

    Why would you want that? How do you think the production is funded? Charity collections?
    Reply
  • lamorpa
    danwat1234That's why I download my movies off bittorrent at near bluray quality, and if I like it, I'll buy it but I'll throw it away when it comes in the mail. No DRM for meYou used the word "download" where you meant to use "steal" It's irrelevant if, like it or not, you throw it away later. You violated the license and are a criminal.
    Reply