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Dell's Secret Weapon Against iPad Will Be Windows 8

While speaking with Reuters on Friday, Dell's chief commercial officer Steve Felice said the tablet market was still wide open despite Apple's apparent dominance. But the battle against the reigning Cupertino champ won't be won using Google's Android OS as seen with the now-ditched Streak tablets. It will be accomplished by using Microsoft's touchy new OS slated to arrive later this year: Windows 8.

"We're very encouraged by the touch capability we are seeing in the beta versions of Windows 8," Felice said in an interview in London. "We have a roadmap for tablets that we haven't announced yet. You'll see some announcements... for the back half of the year. We don't think that this market is closed off in any way."

Felice said that Dell will have the advantage over Apple thanks to its relationships with businesses on a global scale. iPads and iPhones are reportedly a headache for Windows-based IT departments because they obviously operate on a different system. However, a consumer's Windows-based tablet -- and even a Windows Phone 7/8 smartphone -- from home is much easier to integrate into the workplace.

"On the commercial side there are a lot of concerns about security, interoperability, systems and device management, and I think Dell is in the best position to meet those," Felice said.

Felice pointed out that a lot of compromises are being made when consumers leave their desktops and take their iPad while out of the office, especially when it comes to processing power and ease of typing. Yet he is admittedly encouraged by the current beta versions of Windows 8, indicating that there may not be the same compromises with a Windows 8 tablet provided by Dell. Moving from desktop to tablet to desktop should also be incredibly easy thanks to the shared Windows 8 environment.

During the interview Felice also briefly mentioned the company's just-released XPS 13 ultrabook, saying that demand has been excellent since the product was launched just a week ago. "It is a fantastic product and shows our commitment to the PC space. We like the PC space. We are extremely committed to it."

Dell may also return to the tablet sector, he said.

  • jdamon113
    This will Fail
    Reply
  • damianrobertjones
    This will not fail. It's shiny, new, can run pretty much anything you throw at it (x86) and people will buy.
    Reply
  • southernshark
    Obviously it will be much easier to "type" on a Windows 8 Tablet......

    That's sarcasm kids. I add this comment because I know that some of you would not get it.
    Reply
  • daglesj
    Oh dear! You know things are bad when all you have in reserve is...Windows 8.
    Reply
  • qhoa1385
    *cough* VENUE *cough* FAIL *cough* AGAIN *cough*
    Reply
  • ap3x
    damianrobertjonesThis will not fail. It's shiny, new, can run pretty much anything you throw at it (x86) and people will buy.
    All depends on how they execute. This has to be fluid, easy to use, and has to have applications designed specifically for use with a tablet. Not just Windows PC applications on a tablet. That will fail and has failed before with the Samsung Q1 and others just like it.

    This is not Microsoft's first attempt at this so hopefully they have learned from the previous failure and can give us something really compelling. I like Metro but it needs to be supported by the software behind it. If they do it right and the hardware is solid I will buy one.
    Reply
  • guidoq
    This will fail
    Reply
  • vaughn2k
    "... iPads and iPhones are reportedly a headache for Windows-based IT departments because they obviously operate on a different system. However, a consumer's Windows-based tablet -- and even a Windows Phone 7/8 smartphone -- from home is much easier to integrate into the workplace..."
    Yap... that is truly a selling point...
    Reply
  • rantoc
    I think Win8 coupled with x86 will be the tablet of chooice for alot of people along with the corporations. Now if they will have the same api's as the real windows8 this could get very intressting, that would make this way much more than a surf toy!
    Reply
  • It seems that companies are desperately trying to turn tablets into laptops, first by introducing clip on keyboards like the ASUS Eee Pad Transformer and now by making them run full PC software like Windows.

    The iPad isn't a success because its a small PC. Its a success because its a blindingly simple device for doing basic tasks like reading, browsing, email, Facebook, etc.

    The tablet market is more like the console market in terms of where the profits are going to be so I struggle to see how OEMs can complete when they don't control the software.
    Reply