San Francisco-based Zynga--which was founded just over three years ago--moves a whopping 1 petabyte of data per day. In fact, the company adds up to 1,000 servers every week to accommodate growing traffic. Now the company is unofficially moving into Android territory, opening up fresh new lanes of revenue thanks to the growing number of Android-based smartphones and upcoming tablets.
Speaking at Oracle's OpenWorld conference on Wednesday, Zynga CTO Cadir Lee said that 10-percent of the world's internet population--approximately 215 million monthly users--has played a Zynga game. He also said that Zynga operates its own data centers, using a hybrid private/public infrastructure. The technology even supports 3 billion neighbor connections via its numerous casual games (FarmVille, FrontierVille, etc.).
Zynga has also reportedly increased its headcount to over 1,200 full-time employees, some of which stem from acquiring companies like XPD Media and Unoh, boosting Zynga's total studio count to thirteen. The company now aims to gain an even bigger audience by launching a Chinese version of Texas Holdem Poker and expanding its infrastructure into Asia.
Lee told the OpenWorld audience that Zynga has three main goals: to establish trust with users, make games available, and to provide a quality experience for users. Current challenges the company face include the overall workload and growing consumer demand.
New Facebook policies regarding games--announced by CEO Mark Zuckerberg Wednesday from the company's Palo Alto, California headquarters--may also pose as a challenge for Zynga. Although games are one of the biggest Facebook features, they're also the source of many complaints. The revised gaming platform will include a tweak that shows in-game stats to users who already have the game installed.
A change in Facebook policies could be bad news for Zynga on the financial front. The previous platform change reportedly caused Zynga to lose over 10 million users. The drop in usage thus stirred rumors that Zynga would launch its own gaming service, however that has yet to take place.