Activision is claiming that Call of Duty: Black Ops has "shattered" the previous record for biggest entertainment release of all time. The previous record holder was Call of Duty: Modern Warfare 2, which came out last year. MW2 made $550 million in the first five days it was on sale. New favorite COD:BLOPS has made $650 million in the same period.
"Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment," said Bobby Kotick, CEO of Activision Blizzard. "The title's success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media. The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard's leadership role in online entertainment."
Activision also cited Microsoft in noting that on day one, 5.9 million multiplayer hours (2.9 million unique users) were logged playing Black Ops.