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Barnes & Noble Intros Cheaper $199 Nook Tablet

To combat Amazon's current command of the low-priced Android tablet sector (thanks to the Kindle Fire), Barnes & Noble has modified its 7-inch Nook Tablet design and released a second model for a mere $199. The only difference between the new model and the older $249 version is that it sports half the RAM and storage capacity, offering 512 MB and 8 GB respectively.

"For any customer who likes to read digitally, watch movies or TV shows, browse the web, or help their kids read and learn through interactive books and apps, our new $199 Nook Tablet with 8 GB is the best product value on the market," said William Lynch, Chief Executive Office of Barnes & Noble.

The book retailer has also reduced the price of its Nook Color e-reader, knocking the consumer's cost down to a tastier $169. This device hasn't changed in regards to hardware specs, offering the same video and music services, apps, comics and more. It's not as "feature rich" as the pricier Nook Tablet series, but it's a step up from the $99 basic monochrome Nook Simple Touch.

Both the Nook Tablet and Amazon's Kindle Fire accounted for 21-percent of the overall tablet market in 4Q11 although Amazon's gadget took two-thirds of that specific market share. Amazon has the upper hand thanks to its stronger ecosystem which provides movies, music, Android apps, books, magazines and direct access to Amazon's virtual mall of goods. It's also one of a limited number of devices that's allowed to stream Amazon's Instant Video. Barnes & Noble depends on third parties to offer video and audio content.

For the uninitiated, the Nook Tablet sports a dual core TI OMAP 4430 SoC clocked at 1 GHz, a microSDHC card reader supporting up to 32 GB of extra storage, 802.11 b/g/n connectivity, 8 or 16 GB of storage, and 512 MB or 1 GB of RAM. Also included is Google's Android 2.3 "Gingerbread" underneath B&N's UI, a battery coughing up 11.5 hours of reading time or nine hours of video viewing, and more.

The Nook Tablet 8 GB Edition is available for purchase today for $199 at www.nook.com and in Barnes & Noble stores, and will be available in leading retailers including Best Buy, Target and Walmart in the coming weeks. Nook Color is now available in Barnes & Noble stores and www.nook.com for $169.

  • This is old news. Been selling these out of best buy since Christmas
    Reply
  • kawininjazx
    To be honest the extra memory and storage are what made the nook better, especially with android hacks, but to save $50, you are losing a lot.
    Reply
  • phil8192
    It might be a good deal for electronics geeks if they used the same circuit board as the full-featured Nook, whereby one could solder the needed memory chips in place to achieve the full memory capacity. I know of guys that would perform that hack with Palm Pilot PDAs in the 1990s. Of course, that would void the warranty ...
    Reply
  • jaber2
    Must be a slow day in news, rehashing old news again.
    Reply
  • Khimera2000
    I have to say that I still prefer the E-Ink technology, its a lot easier on the eyes, and they last forever.
    Reply
  • darasen
    I think I would just get the Acer Iconia 7" for $250.
    Reply
  • ThisIsMe
    kawininjazxTo be honest the extra memory and storage are what made the nook better, especially with android hacks, but to save $50, you are losing a lot.The kind of customer who buys a Kindle Fire mostly consists of people who think the Kindle Fire is the same as the iPad only smaller and costs only $199. So these people would also pass up on the $249 Nook Tablet because, after all, it is "the same thing" in their mind. These are the same people that stand in line on Thanksgiving so they can claim that "just as amazing as every other computer" desktop or laptop for $199. Now we know that these are built using left over motherboards, hard drives, and Semprons/Celerons from an old model from 2 years ago and come with maybe 512MB RAM and maybe a 150W PS and onboard video.

    These customers don't care because they don't understand that there is a reason why some things cost more than others and do not get the phrase "you get what you pay for."
    Reply
  • LordConrad
    The $249 Nook Tablet would be great for rooting and loading a third party ROM, It's got good specs for it's size. The extra RAM alone will greatly increase performance.
    Reply