Just last Thursday Apple announced its plans to revolutionize learning and the textbook industry with a new breed of e-textbook that offers interactive 3D objects, diagrams, videos and photos. The first of these new books are high school textbooks and are available from $14.99 through iBooks 2. While some may be skeptical of the platform's potential (after all, it does require students to first fork out for an iPad), it appears things are already going swimmingly for Apple. All Things Digital cites Global Equities Research, which monitors Apple’s iBook sales via a proprietary tracking system, in reporting that the Cupertino-based company has seen textbook downloads well in excess of 300,000 in just three days.
Global Equities Research says Apple has seen 350K textbook downloads in the three days immediately after launch, along with 90,000 downloads of iBooks Author, the application that allows users to create and publish their own books. At $15, Apple's textbooks are certainly priced for success, and, interestingly, it seems this isn't hurting the publishers that have teamed up with the company. According to GER, the supply chain markup on textbooks can be up to 35 percent because the books has to go through so many different parties before arriving in stores. This, along with the fact that the cost for producing these iBook textbooks is estimated to be 80 percent less than traditional printed textbooks, means cutting out the middle-man allows for significant savings.
Apple has not yet commented on how well textbook downloads are doing, and Global Equities Research doesn't detail how it tracks downloads, but we'll update you if we hear anything from Cupertino on this topic.