IHS iSuppli said that the growth is expected to end up at 463% this year and will drive the industry well beyond the 2010 shipment result of 4.2 million units.
"In a major recalibration effort, television brands are changing strategies this year following lukewarm response to 3-D in 2010 when consumers balked at the high price of sets and the lack of 3-D content," said Riddhi Patel, director for television systems and retail services at IHS. "In 2011, however, brands are marketing 3-D not as a must-have technology but as a desirable feature, similar to the approach they have taken with Internet connectivity."
Growth is expected to continue in the years to come: iSuppli expects growth of 132% in 2012 to 54.2 million units. In 2014, 3D TVs will sell more than 100 million units per year and hit 159.2 million in 2015 - if the market research firm is correct. One motivating factor for the purchase of 3D TVs are falling prices. Prices declined by 9% in March 2011 alone. However, consumers will have to accept active shutter glasses with their 3D TVs now. You will have to wait until passive 3D TVs will become mainstream and surpass shipments of active shutter glasses 3D TVs, iSuppli believes.