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Apple Apologizes for Baby Shaker Incident

Credit: CNet

(Image credit: CNet)

Baby Shaker is an iPhone/iPod game that shows an image of a baby, coupled with audio of an infant crying. The user shakes the handset and red x's appear in place of the child’s eyes. Click play again and you're presented with another, different image and more crying.

You can sorta see how such an application would strike a bum note with some folk. Shaken Baby Syndrome is a term used to describe the constellation of signs and symptoms resulting from the violent shaking of an infant or small child. According to the National Center On Shaken Baby Syndrome, research shows crying as the number one trigger leading caregivers to violently shake and injure babies. SBS affects thousands of babies and parents in the United States.

Aside from the National Center On Shaken Baby Syndrome being pretty upset by the application (along with countless other groups/people touched by SBS), many wondered how Apple would let an application like this slip through the approval process when other apps had been rejected for containing swear words. Apple responded to press inquiries yesterday with the following apology:

"This application was deeply offensive and should not have been approved for distribution on the App Store. When we learned of this mistake, the app was removed immediately. We sincerely apologize for this mistake and thank our customers for bringing this to our attention."

  • aalkema
    Who cares? I don't get why these kind of things bother people! Why do they have to apologize?
    Reply
  • squatchman
    When I was your age we were lucky to only get shaken. Morely likely we would've taken a bullet from Jerry!
    Reply
  • RooD
    Hi, Im a Mac
    And Im a PC, What are you doing
    Shaken up a baby, it hip
    Reply
  • terror112
    That's such a useless app.
    Reply
  • JMcEntegart
    aalkemaWho cares? I don't get why these kind of things bother people! Why do they have to apologize?
    Could be because thousands of people are raising brain damaged children because they got frustrated or desperate when it was a few weeks old. They probably feel bad enough without games that make fun of SBS.
    Reply
  • aalkema
    JMcEntegartCould be because thousands of people are raising brain damaged children because they got frustrated or desperate when it was a few weeks old. They probably feel bad enough without games that make fun of SBS.
    I see what you're saying, I just think are too easily up in arms. I don't think this was marketed at those people. If it doesn't have any effect on you, just don't buy it. I don't think Apple should be held responsible for this.

    I in no way encourage shaking your babies though!
    Reply
  • tenor77
    terror112That's such a useless app.
    It's not alone.
    Reply
  • JMcEntegart
    aalkemaI see what you're saying, I just think are too easily up in arms. I don't think this was marketed at those people. If it doesn't have any effect on you, just don't buy it. I don't think Apple should be held responsible for this.I in no way encourage shaking your babies though!
    I get what you're saying in that people are going overboard, but I think it's an exaggeration to say you don't get why these things bother people.
    Reply
  • aalkema
    JMcEntegartI get what you're saying in that people are going overboard, but I think it's an exaggeration to say you don't get why these things bother people.
    Yah, you're probably right. Perhaps that was a bit of an exaggeration. I think we're on the same level now!
    Reply
  • thedipper
    If you're seriously offended by it, your skin is not nearly thick enough to live in this world.
    Reply