Fitness wearables like the Apple Watch deliver a constant stream of notifications to keep you on track. I turn them all off.
What happens with big companies like Nokia, Intel and Adidas absorb fitness tracker pioneers? Nothing, and that's the problem.
Apple should buy Fitbit in order to bring more customers into its ecosystem while gaining more expertise in health and fitness.
Smart shirts and shoes with built-in biometric sensors will eliminate the need for clunky wristbands, and upending the fitness tracker market.