Fitbit Black Friday deals are ramping up now that Fitbit launched limited-time offers on its newest lineup of devices, including the Fitbit Sense. This means you can find sales and bargains on some of the best fitness trackers and smartwatches around.
In general, the Fitbit store or Amazon tend to have the best Fitbit Black Friday deals. (Though retailers like Best Buy and Walmart usually offer price-matching, if you take the initiative.) We've also found a variety of hard-to-spot Fitbit accessory deals, which will save you a few bucks off select Fitbit bands.
Itching for even more fitness gear (and other mobile tech) bargains? Be sure to check out our 2020 guide to Apple Watch Black Friday deals, and Black Friday deals across all your favorite categories.
Best Fitbit Black Friday deals: Top deals right now
Fitbit Sense: was $329 now $279 @ Fitbit
The Fitbit Sense is the best smartwatch from Fitbit yet. It offers a holistic understanding of your health and wellness, packing unique features like a skin temperature reader and stress management tools.View Deal
Fitbit Versa 3: was $229 now $199 @ Fitbit
This mid-range Fitbit smartwatch is sleek, long-lasting and an excellent fitness accessory. The built-in GPS, push for Active Zone Minutes and unique music experiences are designed to make the Fitbit Versa 3 a great choice for most people.View Deal
Fitbit Inspire 2: was $99 now $69 @ Fitbit
Save $30 on the Fitbit Inspire 2, the company's newest fitness band. Ideal for counting your steps and monitoring your heart rate 24/7, the Inspire 2 is an easy-to-use activity tracker as it gets. View Deal
All Fitbit Black Friday deals
Fitbit Charge 4: was $149 now $99 @ Amazon
Fitbit's best fitness tracker has built in GPS, a heart rate monitor, sleep tracking, contactless payments, and is water resistant to 50 meters. The Editor's Choice fitness tracker is now at its lowest price ever. View Deal
Fitbit Versa Lite Edition: was $159 now $124 @ Amazon
The Fitbit Versa Lite is designed to deliver the basics at an affordable price. It offers 24/7 heart rate monitoring while also tracking your steps, active minutes, distance, and calories burned. A SmartTrack feature also records select workouts automatically. In our review, we were impressed with its stellar battery life and accurate sleep/fitness tracking. Take your pick from four snazzy color options, including white and silver, lilac and silver, marina blue, and mulberry.View Deal
Fitbit Ionic: was $249 now $193 @ Amazon
The Fitbit Ionic is being phased out by Fitbit, but with built-in GPS, NFC for payments, music storage, and an app store, it's still a powerful device. Design-wise, the Ionic looks like a 1980s vision of a 21st-century smartwatch. We found that it makes up in performance what it lacks in aesthetics. It offers continuous heart rate-monitoring, an SpO2 sensor for detecting sleep apnea, guided workouts, swim-tracking, and more.View Deal
Fitbit Charge 3: was $149 now $119 @ Amazon
The Fitbit Charge 3 sports an SpO2 sensor for sleep insights, which makes it useful beyond the gym. In our review, we found that the device's large touchscreen makes it easier to view health stats at a quick glance. Unlike the Charge 4, there's no built-in GPS, but this model can lock onto your phone's GPS signal (and delivers fairly accurate metrics).
However, given that the Charge 4 is currently $99, this is one deal worth skipping.View Deal
Fitbit Ace 2: was $69 now $49 @ Best Buy
The Fitbit Ace 2 is the best Fitbit for kids. Unlike traditional activity trackers, the Ace 2 is designed to help parents support their child's health through basic movement and sleep goals. View Deal
Fitbit Ionic Accessory Sport Band: was $29 now $25 @ Amazon
If you're going to invest hundreds of dollars in a smartwatch, you may as well make it your own. This two-toned band adds an extra bit of flair to your Ionic watch, and the signature hexagon perforation design allows for all-day breathability and comfort. It also acts like a watch case for the Ionic, bringing extra durability to your fitness companion.View Deal