1. Helpful quick links
2. Editor's picks: best deals overall
3. Best deals under $30
4. Best Amazon Devices deals
5. Best 4K TV deals
6. Best laptop deals
7. Best computing deals
8. Best gaming deals
9. Best gadgets deals
10. Best headphones deals
11. Best speakers deals
12. Best kids toys deals
13. Best food & drink deals
14. Best fashion deals
15. Best homes & gardens deals
16. Best kitchen deal
Pack your 200-word (max) intro full of useful information for anyone shopping the deals on your page. Don't be tempted to write a generic SEO-led intro full of keywords - it's a big turn off and a red flag to many of the readers.
The goal of your intro is to be as helpful as possible, with sober and expert buying advice the gold star standard. Treat this section as a piece of journalism in itself and don't resort to cliche's like "Amazon Prime Day is upon is and there's loads of brilliant deals" - readers don't want to read this, they already know!
• Browse all of Amazon Prime Day deals now
You could give an impression of how strong the deals are this year - are we excited or are we a big disappointed so far? Be honest. Obviously lean into the good stuff and try to give readers a flavor of where the sweet / exciting spots are both at Amazon and on your page, don't come across as negative or cynical.
If there are any truly outstanding deals that warrant highlighting in your intro, mention and link out to them. If there are any standout categories with a bunch of great deals, you could link out to that section at Amazon and offer a jump link down the page to your picks of the best deals in that section.
Ideally your intro should line up nicely on desktop with the navigation boxout to the right, any longer than this is too long (particularly on mobile).
[The boxout to the right does repeat the same links that are present in the sticky nav, BUT mobile users (the majority of visitors) tend to ignore/not see the sticky nav and the boxout layout provides these people with an easy to use menu of options ▶]
Helpful quick links
The links you put here will inevitably be by far the most-clicked on your page. This means the specific links you add and the way you present them will ultimately have a huge impact on the CTR and thus the commercial success of the article. Aim for deep links to the sections you think are most relevant to your audience and the SEO terms your page is targeting.
- Jump straight off to the deals:
- Amazon Prime Day deals homepage
- Electronics deals
- Back to school deals
- Kids toys deals
- Deals under $30
- Food and drink deals
- Fashion deals
- Outdoor summer deals
- etc
- Best sales at rival retailers:
- Best Buy: sale name
- Walmart: sale name
- Target: sale name
- Nordstrom: sale name
- Wiggle: sale name
- etc
🔺 On desktop it might look like too much blank space to the right in this section, so the temptation might be to fill with more details about each link - but please keep in mind that the majority will be viewing the page on mobile devices, keep the words down to keep each item on one line each which is more scannable. The above looks quite good on mobile.
Editor's picks: The absolute best deals
A great idea for your first section of deals would be a roundup of the very best ones - these deals are fine to be duplicated from sections further down, but it's also fine to add deals that are likely to be mega-popular but which are one-offs that don't fit into the other sections. 10-15 deals ideally.
How to write a deal block:
Some deal block examples:
The above deal block looks thus on the CMS side:
Google product reviews guidelines
Google’s product reviews guidelines says “To help shoppers discover your product review pages in Google Search and on other Google surfaces, follow these best practices”. Think about how you can work some of these things into your deals content.
- Evaluate the product from a user's perspective.
- Demonstrate that you are knowledgeable about the products reviewed – show you are an expert.
- Provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review.
- Share quantitative measurements about how a product measures up in various categories of performance.
- Explain what sets a product apart from its competitors.
- Cover comparable products to consider, or explain which products might be best for certain uses or circumstances.
- Discuss the benefits and drawbacks of a particular product, based on your own original research.
- Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.
- Identify key decision-making factors for the product's category and how the product performs in those areas (for example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas).
- Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says.
- Include links to other useful resources (your own or from other sites) to help a reader make a decision.
- When recommending a product as the best overall or the best for a certain purpose, include why you consider that product the best, with first-hand supporting evidence.
How to make your deals posts more helpful
- Stay in your lane – if your site is about gaming hardware, think about whether a deals post for a gas BBQ is relevant. An easy test is to ask yourself “would I write a news story about this product if it was not a deals post?”
- Demonstrate that you are knowledgeable about the products you are recommending in your deals posts – show you are an expert. This can be done, for example, by linking to a review we've done onsite.
- Provide evidence such as visuals, audio, or other links of your own experience with the product.
- Include links to other useful resources (your own or from other sites) to help a reader make a decision – ideally a review or a Buying Guide.
- Explain why you are recommending the product – why should a reader buy it?
- Explain why you are recommending the deal – what sets it apart from other deals for similar products?
- Discuss the benefits and drawbacks of the deal, based on your own original research and opinions – eg it’s last year’s model but it’s 50% cheaper than the current model.
- Cover comparable product deals and explain which one might be best for a certain use or circumstance.
- Don’t recommend deals for products that your review says are not worth buying, unless you add this as a clear caveat and let the reader make their decision – for example, you might have scored it down in a review for its high price but at 50% off, it becomes a more attractive purchase.
- Does your author bio show that you have expertise in this product area and that you are an expert deal-hunter? If not, consider adding a Person block that does.
The best Prime Day deals under $30
The best Amazon devices deals
The best Prime Day TV deals
The best Prime Day Laptop deals
The best Prime Day Computing deals
The best Prime Day Gaming deals
The best Prime Day Gadgets deals
The best Prime Day Headphones deals
The best Prime Day speakers deals
The best Prime Day kids toys deals
The best Prime Day food & drink deals
The best Prime Day fashion deals
The best Prime Day homes and garden deals
The best Prime Day kitchen deals
Everything you need to know about Amazon Prime Day
What is Amazon Prime Day?
If you've been trying to get your hub ranking in advance using 'what to expect' and 'everything you need to know' style content, don't feel like you need to delete that content once you convert it into a deals hub format like this.
That content can simply be moved to the bottom of the page. It's unlikely that anyone will actually read this content once there are deals on the page above, but it does mitigate the risk of a sudden rankings drop as Google will recognise that nothing has been removed from the page and that all the deals content is extra.
When is Pimre Day 2XXX?
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Can I get a free Amazon Prime membership?
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Tips for finding the best Prime Day deals
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