We're just days away from the highly anticipated release of Rockstar's GTA 6. If you're looking to upgrade your gaming setup, few devices can improve your gameplay experience like a new TV.

I've been tracking TV deals for over 10 years and November is hands-down the best time of year to buy a new TV. Not only is this the month when we see the most TV sales, it's also the month when we see the best TV deals.

For example, right now you can get the LG 55-inch C6 4K OLED TV for just $999 at Best Buy or Amazon. That's 50% off a TV we called a no brainer for console and PC gamers. It's also one of our favorite OLED TVs of 2026. Below I've found five epic TV upgrades for GTA 6 fans. Scroll down to see my picks.

Quick Links

• 4K OLED TVs: from $599 @ Best Buy
• 4K OLED TVs: from $899 @ Amazon
• Hisense 65" QD7 Mini-LED 4K TV: was $599 now $509 @ Best Buy
• TCL 65" QM6K Mini-LED 4K TV: was $799 now $598 @ Amazon
• Hisense 65" U6 Pro Mini-LED 4K TV: was $1,099 now $599 @ Best Buy
• LG 55" B6E 4K OLED TV: was $1,399 now $799 @ Best Buy
• LG 55" C6 4K OLED TV: was $1,299 now $999 @ Best Buy

Best TV Deals for GTA 6

Between toggling game mode on and off, turning on eye comfort shields for late-night viewing, and having native apps constantly override my display choices, my TV picture was looking, frankly, terrible.

It is easy to blame a poor streaming bit rate or assume the screen is wearing out, but usually it comes down to a mess of conflicting picture settings fighting each other in the background. After resetting my display and cutting out the clutter, I realized you do not need complicated calibration tools to get things looking right again.

Adjusting three specific settings sorted the issue out straight away, bringing back proper brightness, punchy contrast, and natural color.

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• Your TV is watching you — how to turn off data collection on LG, Samsung, Roku and more
• The one Fire TV setting you need to change right now to instantly boost performance
• Never put your TV in these 3 spots — move it now before damage occurs

November is hands-down the best month of the year to buy a new TV. Whether you're prepping for the release of GTA 6 or looking for the best TV-viewing experience possible, November is when you'll find the biggest discounts.

I've been tracking TV deals for over 10 years and I used to recommend people wait for Black Friday proper before making a TV purchase. However, these days I start seeing great deals as early as October.

For example, right now you can get the LG 55-inch C6 4K OLED TV for just $999 at Best Buy or Amazon. This is the cheapest price I've seen for this Editor's Choice TV and it's such a great deal because it's actually cheaper than the smaller 42-inch and 48-inch models. That's not the only incredible OLED TV deal right now. Keep scrolling to see my top picks.

Quick Links

• 4K OLED TVs: from $599 @ Best Buy
• 4K OLED TVs: from $899 @ Amazon
• LG 55" B6E 4K OLED TV: was $1,399 now $799 @ Best Buy
• Roku 55" Pro Series 4K OLED TV: was $999 now $899 @ Amazon
• LG 55" C6 4K OLED TV: was $1,299 now $999 @ Best Buy

Best Best TV Deals

It's no secret that micro RGB TVs are the new hotness this year. Their technology — using tiny red, green, and blue LEDs to deliver brighter and more vibrant pictures — has come to rival OLED sets in a number of respects. But, because microRGB backlighting technology is relatively new, the TVs using it have been on the pricier side.

Well, thanks to early Black Friday deals, we're starting to see the prices on these sets come way down. Case in point: The Hisense UR8 is now 50% off at Best Buy. This set, which uses Hisense's MiniLED technology, delivered stunning visuals in our labs. And now that this 65-inch TV is less than $1,000, it's easily one of the best TV bargains.

Hisense has long delivered great quality sets at competitive prices, and the UR8 is just the latest example. It's one tier below the company's top-end UR9, but for shoppers on a budget, you likely won't miss the difference.

In our Hisense UR8 review, our tester could barely pull himself away from the stunning visuals, which not only made colors pop, but performed tremendously well with high-contrast scenes of both light and dark. Fans of "Dune" will not be disappointed.

On our HDR brightness test, the UR8 rivaled that of the UR9 with an eye-searing 3,542 nits, making it well-suited for rooms that you can't make completely dark.

If you're looking to upgrade your TV before GTA VI launches, the UR8 could make for a compelling option; while its latency was a touch on the slow side at 12ms, it was able to sustain the 120Hz refresh rate of our PS5 while we played "Spider-Man Across the Spiderverse." And, it has four HDMI 2.1 ports, so you'll have plenty of inputs for all your other devices.

Right now, every size of the UR8 is on sale, but you'll get the greatest deal on the 65-inch model. In fact, the 65-inch model costs the same as the 55-inch version.

• Hisense UR8 (55-inch): was $1,499 now $999 (save $500)
• Hisense UR8 (65-inch): was $1,999 now $999 (save $1,000)
• Hisense UR8 (75-inch): was $2,499 now $1699 (save $800)
• Hisense UR8 (85-inch): was $3,499 now $2199 (save $1,300)
• Hisense UR8 (100-inch): was $5,999 now $3999 (save $2,000)

While the prices on these sets could go down further as we get closer to Black Friday, it's already been discounted fairly heavily, so we don't anticipate it will drop significantly in the coming weeks.

Hisense has been impressing us for some time with bright screens and full color; the UR8 continues that trend. The company has pinned its fortunes to RGB mini-LED technology, which uses a backlight with a dense array of red, green, and blue LEDs — rather than the white or blue arrays that other TVs feed through the color filters and pixels. It's an expensive technology, reserved for its higher-end models, and a tricky one to get right. But the UR8 nails it, while also providing meaningful brightness, especially in high-dynamic-range scenes. This TV is also a first-rate gaming screen, with imperceptible lag and the ability to support the highest possible frame rates (up to 180Hz). Although the sticker price is a bit high, at about $2500, frequent sales drop it well below $2,000, making it one of the best TVs you can get if the price is right..

Hisense UR8 review: Pricing and availability

The Hisense 75UR8SG is the 75-inch model of the 2026 UR8 RGB MiniLED lineup, which includes 55-, 65-, 75-, 85- and 100-inch sizes (starting around $1,000). The 75-inch screen lists for about $2,500 (Hisense doesn't post a suggested retail price), but it's regularly discounted substantially. The UR8 sits below Hisense's flagship UR9 RGB MiniLED line and above Hisense's conventional Mini-LED U7 and U8 series.

At its street price at press time — roughly $1,600 to $1,900, depending on retailer — the 75UR8SG lands in the same bracket as the TCL QM7L and the step-up TCL QM8L (which both impressed us), as well as Hisense's own U8QG. Another option: If you don't "need" a 75-inch screen, you could downshift to the 65-inch UR8, which sells for about $500 less, depending on fluctuating online prices.

Hisense UR8 review: Design

The UR8 is a tad chunkier and busier-looking than some rival TVs. Instead of just the brand name, the lower left corner of the bezel features the words "Hisense / RGB MiniLED," while the right corner features "TUNED BY DEVIALET." They designate video and audio features we'll talk about below. That bezel has a silvery brushed-metal look, unlike the thinner, plain black we see on most TVs. They designate video and audio features we'll talk about below. That bezel has a silvery brushed-metal look, unlike the thinner, plain black we see on most TVs.

The UR8 also has a large central pedestal in the same metallic finish. You can also wall-mount the 2.3-inch thick TV using its VESA-standard 400×400mm screw-hole configuration.

Hisense UR8 review: Ports

The TV has the full assortment of connections you'd expect on a performance model. They include four HDMI 2.1 ports, all supporting 4K video at up to the panel's native 180Hz refresh rate. (Only a few very high-end gaming PCs can serve such a signal. Consoles typically output up to 120Hz.) One of the HDMI ports supports eARC, which can output Dolby Atmos audio to a capable soundbar or home theater sound system. The UR8 also has an optical digital audio out port.

The RF/antenna in port connects to an ATSC 3.0 tuner, supporting NextGen TV features such as 4K resolution and high dynamic range. (This matters only for over-the-air broadcast signals. Streaming services and cable boxes generally also support these features, independent of the tuner.)

There are also two USB ports, and for good measure, the generally useless LAN port. (Of course, the TV has Wi-Fi and Bluetooth or network connections.) At press time, Best Buy's listing stated that a, "Multi-Functional USB-C Display Port supports 4K display output, file transfer, and up to 10W charging with a single cable." There is no such port on this TV.

Hisense UR8 review: Performance

I lost track of time while reviewing this TV, as I couldn't pull myself away. The UR8 aced dark scenes, including Chapter 2 of the "Top Gun: Maverick" Blue-ray, in which our hero tries to push an experimental jet to 10X the speed of sound. It's a gorgeous interplay of light and dark: the dim control room and cockpit pierced by bright screens and controls, the plane taking off at sunset then climbing into a darkening sky.

This TV features Hisense's "Ultra-Low Reflection Obsidian Panel,” which it claims renders dark scenes “up to 3x darker,” as well as cutting reflections. I don't know if that's what did the trick, but this TV does excel in dark content and keeps reflections to a minimum.

The UR8 also nailed the challenging Chapter 10 of "Dune," Part 1. Duke Leto awakens in a dark bedroom, with the set's HDR capability providing plenty of light on his face. (The Theater and Filmmaker picture modes look about the same.) Later on, as the evil Harkonnen ships descended by night, faces of the soldiers stayed pretty discernable in the glow of the fires. The orange and blue explosions are overwhelming — in a satisfying way.

I did noodle with the settings to get the best look, especially in "Dune." (Local dimming: Low; Peak Brightness: Medium; Brightness: 90; Contrast: 70, Black Level: +3; Dark Detail: On.) My experiments illustrate the great level of control the TV provides to tweak performance to your taste, or to what you are currently watching.

This TV also made quick work of Netflix's "Brigerton" (Season 1, Ep 3, 17:00-19:00). The Dolby Vision Standard setting was perfect for a bright room and passable in a dark one. (Dolby Vision Pro Reference is ideal for the latter.) It captured the rich riot of dresses in outdoor and indoor scenes, without overdoing their subtle hues. The wide variety of skin tones displayed well, a woman's face that tends to look a bit ashy on lesser screens. The UR8 even preserved detail in the Prussian Duke's blond hair under bright sunlight.

For material that doesn't use Dolby Vision to specify picture modes, the TV defaults to Energy Saver. It looked quite good in a bright room in tests with the Bruno Mars "Risk It All" YouTube video and a collection of still photos (many shot for our camera tests over the years). Images sometimes appear a tad warm in Energy Saver, which many people may like. If it's too much for some content, Standard mode provides a slightly cooler appearance. For darker content, Movie Maker mode had a fine appearance. If you want a bit more light, Theater Day and Theater Night are attractive options — and to my eye, looked nearly identical to each other.

Hisense UR8 review: Test results*

*As measured in Filmmaker mode. Input lag is measured in game mode, if a TV provides one.

Our lab tests jibe mostly, but not entirely, with my impressions. We've tested only a handful of 75-inch LCD TVs in recent years (2025 and 2026), so we expanded our comparison to include recent 65-inch models.

HDR brightness is indeed impressive at 3,542.7 nits (as measured in the 10% window method). That ranks well above the 1,928.6-nit average. Standard dynamic range brightness in Filmmaker mode featured on our results table looks timid at 197.6 nits, vs. an average of 351.1 nits. But people may well view this kind of fare (YouTube videos, older TV shows, the news) in the far-brighter default image mode, which pumps out 1,685.9 nits, vs. a 848.1-nit average for rivals.

Color accuracy is where instruments and impressions seem to diverge, with a caveat. Delta-E measures the difference between the signal sent to the TV and the colors that appear on the screen, so a lower number (lesser difference) is better. This set's Delta-E of 4.80 looks pretty poor, placing 25th of 26 in a field that averages 2.87. But a color meter is more sensitive than most people's eyes. A Delta-E off by 4.8 is on the edge of what most people would notice.

This TV does excel in the range of colors it can reproduce. It beat all rival LCDs in reproducing the three color gamuts we measure — including a whopping 143.10% of one known as UHDA-P3. The next-closest LCD in this pool registers 99.99% and the best OLED posts 100.81%. Is this meaningful in the real world? Probably not, as there isn't yet content that fully fills, let alone exceeds, this and other gamuts where the UR8 excelled. But it is some indication of how capable the set's RGB mini-LED color technology is and its potential longevity as content further improves.

Hisense UR8 review: Gaming

I'm all thumbs when it comes to gaming. So I asked my dextrous fellow reviewer Dylan Haas to take the controls on one of his favorite titles, "Spider-Man Across the Spiderverse," on a PS5 in the TV's Game Mode. We both agreed that it looked fantastic — with the bright and vibrant colors the game designers had in mind. The 4K screens rendered cleanly, with no obvious glitches, sustaining the 120Hz refresh rate the PlayStation put out. Dylan noticed zero lag while playing. In lab tests, the 75UR8SG posted a 12.0ms input lag. While we've clocked some TVs as low as around 9ms, this TV's lag is still imperceptible to a human.

Gaming fanatics can push the UR8 even harder, as it supports input up to 180Hz via its GameBooster feature. Only top-end gaming PCs supporting technologies such as AMD FreeSync can achieve that currently. Once again, it's a nice bit of future proofing.

Hisense UR8 review: Audio

Hisense doesn't skimp on sound. It has a 2.1.2-channel built-in audio system that can decode high-end Dolby Atmos and DTS Virtual:X signals. Translated, that means two stereo speakers, one low-range speaker (handy in action movies), and a pair of height speakers to capture material that encodes overhead sounds, like a helicopter (or spaceship). Fifty watts of power divided among all these speakers certainly helps.

This hardware worked as intended in action movies, as in "Dune" 1, Chapter 10. It yielded rich audio in a music track that ranges from low-menacing to soaring-dramatic. Deep voices were indeed deep, and the soldiers' screams echoed in battle. The sounds of explosions were tremendous. Hisene credits a partnership with the French luxury acoustic manufacturer Devialet for its audio chops — hence the prominent branding on the bezel.

I got the best effect by shifting the TV from its default Standard Mode to Theater Mode. I preferred that for music, as well, such as Bruno Mars's "Risk It All" video. Music was not quite as impressive as action sequences, but still well above average. The UR8's sound system is a worthy competitor to some of the best I've heard, such as that of the Samsung S90H OLED (which lacks the two height channels but still delivers brilliant 2.1-channel sound).

Hisense UR8 review: Interface & remote

The UR8 has essentially the same Google TV operating system that Hisense tends to use on its higher-end models, such as the recent (and cheaper) U7SG ULED. A large carousel of promoted content dominates most of the first screen. Below it comes a "Top Picks for You" recommendation section, and finally a side-scrollable row of installed-app icons at the bottom.

Scrolling to the next screens reveals sections such as "Continue Watching," "Top Free Movies on Google TV Freeplay," and other ways to categorize content. Gemini voice control provides reliable navigational capabilities and offers good suggestions to even complex requests, such as asking for movies staring multiple chosen actors together

If you prefer a simpler look, try Apps Only Mode, which provides a minimalist layout in the style of Best Roku TVs. The promoted content section remains up top, but below it, you'll see simply a scrollable grid of rectangular icons for installed apps such as Netflix, Amazon, etc. You can switch to this layout by going to Settings (top of the home screen) > Accounts & Profiles > Apps Only Mode. Hisense's own content selection — a separate section accessible from a button on the top of the home screen — has a similar minimalist look by default. It features hundreds of free (ad-supported) channels.

There are a few settings worth looking at if you want to limit the information Google collects. Under Settings > Privacy, you can decide whether to toggle on or off or adjust data-collecting items such as Location, Microphone, Cameras, Usage and Diagnostics, Ads, Voice Assistant, and App Permissions. Another useful adjustment: Settings > Advanced System > Do Not Sell or Share My Personal Information.

The UR8 also includes Hisense's signature chunky remote control, in a brushed metal finish matching the TV's bezel. It's festooned with buttons — bucking the trend of other, minimalist, black remotes. They include shortcuts to apps such as Netflix, YouTube, Prime Video, Disney+KiD, and Free TV.

Hisense UR8 review: Verdict

The Hisense UR8 checks all the "big" boxes: screen size, color gamut, brightness, sound, gaming capabilities. The sticker price is also big, but real-world prices are often quite lower. And if you can live with (or only fit) a mere 65-inch version, the price drops lower.

For those on a tighter budget, the $500 Vizio VQM75-C is worth considering (I quite liked the 65-inch version I tested) as is the TCL QM7L, which is half the price of the Hisense set. But if you are up for the investment, the UR8 is well worth it for its stellar performance today and cutting edge technology that could hold up well into the future.

There’s no hiding it anymore: some of the best TVs are using new RGB backlighting. We’ve been impressed with both the Hisense UR9 and the Sony Bravia 9 II, two TVs that use their own proprietary RGB MiniLED and True RGB-based display technology. Now, there’s the Samsung R95H, which is taking a similar approach to the competition with Samsung's own MicroRGB tech.

I found plenty to like about this TV. Not only is it slightly more affordable than Sony’s and Hisense RGB flagships, but the new panel still delivers some solid performance.

While our lab benchmarks show that the TV won’t match some of its rivals directly, that isn’t necessarily a bad thing. Because the R95H doesn’t get eye-searingly bright, it delivers natural, vivid colors without over-saturating movies and TV shows. It also sports a sleek design, making it a fantastic TV for any living room. Read the rest of my Samsung R95H to see how it compares to its rivals.

Samsung R95H review: Pricing and availability

Our 65-inch Samsung R95H review unit comes in at a cost of $3,199.99, but as of this writing, it is on sale for $2,799.99. Pricing for the full range is below.

• 65-inch: $3,199.99 | Sale $2,799.99 [TESTED]
• 75-inch: $4,499.99 | Sale $3,799.99
• 85-inch: $6.499.99 | Sale: $5,499.99

Samsung’s R95H is slightly cheaper than the $3,599 Sony Bravia 9 II, one of its strongest competitors. It also is priced lower than the Hisense UR9, which comes in at $3,499.99. Both of those sets feature RGB technology. If you’re after more value, the SQD-Mini LED TCL QM7L starts at $1,200 for a 65-inch model.

Samsung R95H review: Design

Having tested more than 24 different TVs this year, there’s three things that I love about the design of the R955H: The sleek center facing stand, the anti-glare panel, and overall slimness of the TV. It’s clear that Samsung has learned some lessons from its competitors to help make a TV that can fit seamlessly into any living room.

Similar to the Sony Bravia 9 II, setting up the Samsung R95H takes little effort. Just slide the two plastic feet into a larger plastic stand, and then slide the stand into the back of the TV. There are no screws required.

That center facing stand also has a neat design feature that Samsung calls "Infinity Stand.” It has a mirrored finish on the front that reflects whatever is sitting near it, which helps hide the feet and any wires that might hang below the set.

Sony’s Bravia 9 II and the Hisense UR9 lean on the thicker side, but Samsung managed to keep the R95H’s profile to under 1.5 inches — impressive considering that there’s a lot of backlighting tech behind the panel. When you combine that with the thin bezels and the anti-glare panel, this TV has a minimalist look that fits perfectly in most bright living rooms.

Unlike on Sony’s Bravia 7 II, Samsung doesn’t skimp out in the connectivity on the TV. A win for gamers like me, all four HDMI ports support the full HDMI 2.1 standard at up to 165Hz (with eARC available on HDMI 3). That’s in addition to optical digital audio output and the ATSC 3.0 tuner as well as the USB-A ports, Ethernet, and the RS-232C port.

Note that this TV doesn't include the Samsung Wireless One Connect box, but you get a little plastic slot to fill the hole where it would be at the rear of the TV.

Samsung R95H review: Performance

Across all my tests in Filmmaker mode, the R95H excelled with vibrant color reproduction, decent black levels, and good enough brightness without being too eye searing like some of its competitors. Best of all, thanks to the anti-glare panel, there were no distracting reflections from our bright studio lighting.

Watching “28 Years Later,” the natural skin tones in the children in the opening scenes stood out to me right away, down to the subtle flush of red in one of the child’s cheeks. The rich realistic brown-ish red hues in the blood made this scene feel a little too realistic and unselling, too. In a later outdoor shot of a church, the black roof looked impressively deep, showing this TV is capable of great contrast.

Much to my surprise, at the 15-minute mark, during the high-contrast transitions where the movie shifts rapidly between black-and-white and full color, the TV maintained deep blacks with zero noticeable blooming around bright objects.

When streaming a “Mr. and Mrs. Smith” episode on Amazon Prime Video, more of the same applied. The R95H pushed out lots of fine detail and natural skin tones. In a scene that takes place on the NYC subway, the skin tones of people onboard the train looked true to life, and the freckles on Maya Erskine’s face had a crisp detail, making it feel like she was looking right at me.

Fine details popped right out from the screen, like the gray glow and tones in a car that Maya was leaning against, to shimmer in Donald Glover’s gold chain. The bright city and illuminated lights looked great against the dark skies, with no blooming around their highlights. Even Maya’s blue Mets hat seemed the same color as the one I was wearing myself while evaluating the TV.

I also switched the R95H to Standard Mode to watch SDR content on YouTube. Highlights of the 2026 Monaco Grand Prix were impressive; the image was even more color-rich and brighter than Filmmaker mode. All the paint schemes on the car popped against the grays of the track asphalt, especially the red in Lewis Hamilton’s Ferrari. I even noticed the finer details like the marbles in the racing line.

Finally, I pumped the TV’s brightness to the max in Dynamic Mode and turned to watching the animated Disney Series, “Hailey’s On It!” This mode intentionally pumps up the vibrancy, but I was blown away by the extra punch and vibrancy, as this really shows the R95H’s color gamut and brightness performance. Cooking scenes were eye catching, as the greens in vegetables had a crisp punch against the brown cutting board. Hailey's hair and face had an amount of richness that my OLED TV at home never could deliver.

An important note: Regardless of which mode I watched, the AI mode features on this TV brightened up and blew out the contrast of the image too much for my liking. I preferred to watch with the feature turned off. This TV also does not support Dolby Vision, though, but it does get you HDR10, HDR 10+ Adaptive, Advanced, and HLG support.

Samsung R95H review: Test results

Our lab results show that the Samsung R95H isn't a chart-topper in raw peak brightness. Rather, it delivers solid, comfortable performance across both SDR and HDR testing.

With our 10% window brightness measurement in SDR (which represents everyday viewing), this TV hit 187 nits. That puts it right up against the UR9’s 188 nits, but not quite as high as Samsung's own S95H OLED that topped out at 253 nits, or the SQD-Mini LED TCL 75QM7L, which hit 286 nits.

For SDR color accuracy, the R95H hit a Delta-E of 3.47. Lower is better in this case, so it falls behind the Hisense UR9 (2.21), Samsung’s own S95H OLED (2.24), and the TCL QM7L (2.64). It is slightly ahead of the Sony Bravia 9 II (3.65).

On our Rec. 2020 test, which gauges a TV’s HDR color performance, the R95H covered 92.54%, putting it ahead of the Sony Bravia 9 II (89.23%), Samsung S95H OLED (89.60%) and TCL QM7L (90.28%). This is just behind the Hisense UR9 (93.14%), showing how strong this TV is for watching HDR content.

When it comes to the UHDA-P3 gamut, another HDR color measurement, the R95H yielded a result of 144.09%. This high reading reflects strong color volume performance. It might seem unusual, but it is common for modern RGB displays. It shows that the TV is exceedingly good with HDR colors.

Backing up my experience with HDR streaming, the R95H reached 2,163 nits of brightness using a 10% window. Again, that is not the brightest against others in our list since this TV puts color replication first, but it is comfortable enough for most everyday viewing. The TV falls way behind the Sony Bravia 9 II (3,903 nits) and leader, the Hisense UR9 (4,370 nits). It also trails Samsung’s own S95H OLED (2,721 nits) and TCL QM7L (2,270 nits).

The gaming performance of the R95H is pretty good, too. It hit 10.1 input latency in our tests, which puts it ahead of the Hisense UR9, but behind the Sony Bravia 9 II, and the much more affordable TCL 75WM7L. It also falls behind the Samsung S95H OLED.

Samsung R95H review: Gaming

For games testing, I played the latest PlayStation 5 exclusive, Marvel’s Wolverine on our lab’s console. With this TV sporting four 165HZ HDMI 2.1 ports, gaming was smooth as butter. I encountered no lag when playing through a Nightmare Door and battling hordes of enemies to score a gold medal. All my inputs for quick combat actions were lining up with the motions on the screen.

To no surprise, this TV has Samsung’s Game mode built in, allowing for AI Gaming optimizations, choosing a game genre in the picture menu, activating game motion plus smoothing, adding a virtual aim pointer, and adding mini map zoom.

It also has Xbox game streaming built into Samsung’s Game Hub, so you don’t necessarily have to own a game console to enjoy the TV. I can’t forget the support for ALLM, AMD FreeSync Premium Pro, HGiG, and Nvidia G-Sync, too.

Samsung R95H review: Sound

The audio on the Samsung R95H isn’t the best. By default, the TV’s 4.2.2-channel speaker system and sound profiles were a little muted, especially with the score at the start of “28 Days Later.” I had to pump the sound up to Amplify to better enjoy it.

When listening to Coldplay’s “My Universe,” the acoustic instruments in the song had little depth, and the Amplify mode made things sound more deep. Bass output definitely was within my standard, though, catching the details like the drums.

Game audio, though, was great with the Amplify sound option. I enjoyed the score of Marvel’s Wolverine on the main menu. The violins carried heavy weight and sounded warm and weren't too flat.

I still suggest you check out our list of the best soundbars to match the TV’s visual performance with better sound.

Samsung R95H review: Smart TV and remote

Samsung continues to disappoint me with its remotes. The R95H uses the same, small, solar-powered remote that many of its other TVs come with. This is downright embarrassing, when TCL, Sony, and other companies have bigger backlit and more comfortable rechargeable remotes.

When it comes to the user interface, though, my disappointment was lifted. Samsung slightly redesigned its Tizen OS this year and the R95H is a TV that gets the new look. Navigating the layers of the OS has now moved to a glass-like bar at the top of the TV’s main screen. It’s a nice little change that makes things less confusing, but TinzenOS is still not as clean as GoogleTV’s or Roku’s interface.

Samsung R95H review: Verdict

The Samsung R95H is an impressive RGB TV that prioritizes rich, natural colors over outright brightness. Its glare-free screen, slim design, and excellent gaming features make it a compelling choice for a living room, especially if you want vibrant HDR performance without the oversaturated look that can come with brighter displays.

If you’re more budget-conscious, you might be more enticed by the TCL QM7L which is $1,200 for a 65-inch model. You have to give up some of the R95H's premium RGB technology and get 144Hz support on only two HDMI ports, but those may be worthwhile compromises if value is more important. The QM7L still will dazzle with its brightness and its SQD-Mini LED technology.

Since it is slightly cheaper than both Hisense and Sony’s RGB offerings, the Samsung R95H is still a well-balanced TV. It might not be a chart topper against its competition when it comes to raw benchmarks for brightness, but that only means it's a great TV for real-world watching in most living rooms.

There's not long to go until Black Friday. But if you don't want to wait, the TV deals are surprisingly good right now. I have five years of experience tracking TV deals, so I'm here to share the best discounts this October.

The deal I'd recommend the most is the LG 55" B6 4K OLED TV on sale for $699 at Best Buy. We rank the LG B6 as the best TV you can buy right now, and it's currently $500 off (a 42% discount, matching October Prime Day.) With this set, you get the gorgeous colors and contrast of an OLED TV at a shockingly good price.

Keep scrolling for all my favorite TV deals right now!

Quick Links

• shop TV deals at Amazon
• Roku 32" Select Series 1080p TV: was $179 now $129
• LG 48" B6 4K OLED TV: was $1,199 now $699
• Hisense 75" U6SF Pro 4K Mini-LED TV: was $1,399 now $849
• TCL 65" QM9K Mini LED TV: was $1,197 now $999
• TCL 75" QM8L SQD Mini-LED 4K TV: was $2,999 now $1,497
• Samsung 65" S95F QD-OLED: was $2,997 now $2,297

Best Best TV Deals

Yes, even your TV is spying on you. The terms of service on a smart TV change like the wind, and every time you’re asked to accept a litany of new agreements that go beyond what is necessary for the TV to function, you’re likely volunteering to be spied on by your own smart TV, if it hasn’t already been enabled by default. The mole in your house is called Automated Content Recognition (ACR).

ACR is a technology that identifies what it is you’re watching on your TV. This applies to both visual and audio sources. This not only works for built-in apps but also anything connected through HDMI ports, like an Amazon Fire Stick or game consoles. You could be completely offline, connecting an old school DVD drive to your TV, and manufacturers can still steal that data.

Companies use ACR to learn what you like and don’t like and then use that information to hit you with ads or suggest content. But of course, it’s not just about suggesting things that you may like to watch. Manufacturers turn around and sell this data to companies to then use predatory tactics against you. It’s like a stalker in league with other stalkers — they learn all about you and then lure you in with the tantalizing appeal of consumerism.

If you think that’s bad, Gamers Nexus published a video back in September investigating a serious privacy issue that LG Smart TVs have — the microphone is on and actively listening, even when the screen is turned off. It also stores the recorded data when the TV is completely disconnected from the internet. Terrifying.

If you’d rather not have all of your personal information stolen from something as simple as a display, then you need to disable ACR immediately. Here’s how.

How to stop smart TVs from stealing your data

Unfortunately, some manufacturers turned to cleverly calling ACR something else entirely, and often hide the setting deep within a series of menus. I’m going to go over a few of them so you generally know what to look for. However, my overall advice is to do a thorough sweep of your TV settings. Typically, there are explanations next to each setting, and if not, look them up to see what they’re really about.

LG TVs

Let’s start with the spooky one first. LG likes to call its ACR technology Live Plus, and you can dig that setting out by going to Settings > General > System > Advanced Settings. I’d disable Live Plus as well as Live Promotion. Depending on the model you have, there’s also Content Recommendations, Screen Saver Promotion, and Limit Ad Tracking settings that you can disable too.

Amazon Fire TVs

At the very least, Amazon’s Fire TV has the decency to call the setting what it is — Automated Content Recognition, although most people might not know what that even means.

To disable it, you’ll want to go to Settings > Preferences > Privacy Settings. There you can turn off not only ACR but also Device Usage Data, Collect App and Over-The-Air Data, and Interest-based Ads. Or literally anything else that seems like it wants to spy on you.

Samsung TVs

For Samsung, you’ll want to go to Settings > All Settings > General & Privacy > Terms & Privacy. There you should disable Viewing Information Services and Interest-Based Advertising. If you have an older Samsung, you might find this setting in the Support > Terms & Policies section.

Sony TVs

Sony decided to call its ACR Samba Interactive TV, another fancy name for effectively the same spying device. You’ll find it in Settings > Initial Setup or All Settings.

Roku TVs

For Roku devices, navigate to Settings > Privacy > Smart TV Experience and then disable ACR or Use Info from TV Inputs. In the Privacy section, you also might find Advertising and Microphone settings, and I highly recommend disabling anything in those sub menus.

Vizio TVs

Vizio hid this setting behind the Reset & Admin section. You’ll find it by going through Menu > System > Reset & Admin, where you can then disable Highlight Viewing Data.

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Sony may finally be done making Blu-ray players. Sony Japan has discontinued the UBP-X700/K, the company's last UHD Blu-ray player.

The news comes from the Japanese blog Kunoku, which is also a Sony retailer. Per the post, sales of the X700 are ending today, October 22, in Japan.

I checked the Sony Japan store, which confirms that the player is discontinued. Under the listing, it reads (machine translated), "Out of stock. This item will not be restocked."

Japan is Sony's home country, and while US and other international versions of the X700 are currently available, this portends the end of Sony's manufacturing of Blu-ray players.

The UBP-X700/K is just over a year old, having launched in May 2025, but it was also the only UHD Blu-ray player that Sony was selling anywhere.

Tom's Guide has reached out to Sony America about its Blu-ray players. and will update this article if the company responds.

For those of us who still enjoy physical media and the ownership it confers, three alternatives remain, though each has drawbacks.

Available Blu-ray Players

Panasonic

Panasonic is now the only major company producing Blu-ray players. As of this writing, the Panasonic USA website only lists three players as in stock, two of which are capable of playing 4K or UHD discs.

Panasonic, fortunately, makes excellent Blu-ray players. The main drawback is the price. Even the budget option, the Panasonic DP-UB15P-K costs $299, though we've seen it on sale around $239.

The high-end, but recommended, Panasonic DP-UB820-K regularly retails for $649, but as of this writing, it is on sale for $539 at Amazon.

For the exact middle of the lineup, the Panasonic DP-UB240-K will fit more than the UB15P while being a bit cheaper than the UB820. And right now, the DP-UB240-K is on sale for $299 at Amazon, $70 off the normal $369 price.

PlayStation 5

Ironically, as Sony faces immense backlash over the announcement that it would stop producing physical PS5 game discs, the PlayStation 5 (disc version) is still a pretty decent Blu-ray player.

The big drawback here is that the PS5 does not support Dolby Vision or HDR10+. Also, the DualSense controller sucks for navigating media. You can purchase a PS5 media remote for $29, and I've found that it works perfectly for controlling your PS5 and movies.

More recently, the PS5 has gotten more expensive. Currently, you can get a PS5 with a disc drive for $649, more expensive than even the priciest Panasonic Blu-ray player, though it does play games. And that's not even mentioning the $1,000+ PS5 Pro.

Availability is also an issue, with scalpers and even resellers like GameStop selling normal PS5s for close to $1500.

Xbox Series X

The Xbox Series X has all the same bonuses and flaws as the PS5. It can play Blu-rays, gives you access to Xbox's library of games, and offers streaming. Like the PS5 , the Series X does not support Dolby Vision for Blu-rays, and the console has only gotten more expensive in the last year.

As of this writing, the 1TB disc-drive version of the Xbox Series X is even more expensive than Sony's option at $798. But if you want an Xbox, it is an option.

Potential alternatives

While LG, Oppo, Pioneer, Samsung and Sony have left the Blu-ray business, other companies may be stepping up to fill the void.

Earlier this month, FlatpanelsHD reported on several new brands making UHD Blu-ray players, from the Australian companies and Gotham Audio and Laser to Chinese firms GEIC Krovatar.

Per FlatpanelsHD, the Gotham Audio and Laser players are only available in Australia, but they are region-unlocked, so if you wanted to try one of them out, they should play your discs.

Krovotar sells a UHD player for $369 on Amazon. The white-label brand DpBlue has the DP-5300 for sale for $340. Reviews on Amazon seem mostly positive for both, but many customers pointed out that the DpBlue player only comes with remotes labeled in Mandarin, so you might need to learn some new characters.

I want to note that Tom's Guide has not reviewed or tested any of these players and can't speak to the quality of these devices.

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The JMGO N3 Ultimate continues the brand's efforts to make better and better projectors within the constraints of an almost unchanging form factor. In fact, it’s hard to tell this new one apart from its predecessors. That almost makes it more impressive that JMGO has packed in so many upgrades. This model has motors in its gimbal stand for remote adjustment, extensive optical zoom and lens shift, and enough laser to simply blast out light while also enjoying VRR support.

All that packed into a $2,999 package is something of a steal. It may be more than the Xgimi Horizon 20 Pro, but JMGO drowns that thing in brightness and tops it in contrast, too. Among the best projectors we’ve tested, the N3 Ultimate has rivals in the Xgimi Titan Noir line and Valerion VisionMaster Max, which offer superb black levels, but when ambient lighting can’t be eliminated, the JMGO N3 Ultimate will be hard to beat.

JMGO N3 Ultimate review: Pricing and availability

The JMGO N3 Ultimate launched in mid-2026, and it landed with a $2,999 price tag. For a projector with its capabilities, that’s an exceedingly reasonable price.

JMGO is no stranger to significant discounts either. During my testing, I’ve seen the JMGO N3 Ultimate on sale for as much as $600 off. JMGO also offered a lot of bundle deals if you need a tall stand, 3D glasses, or a projection screen to go with the projector.

JMGO N3 Ultimate review: Design

JMGO hasn’t been one for shaking up its designs. Looking at the JMGO N3 Ultimate, it’d be easy to mistake it for even the JMGO N1 Ultra. It still has the signature gimbal stand with a power button on the base and a two-tone chassis with two different shell sections, and JMGO still can’t get the seam between those to line up cleanly at the top.

This generation, the gimbal stand is considerably advanced. It has motorized control built into both its rotational and vertical axes, letting you shift its orientation remotely. One lingering downside to this design is that the base of the stand has no levelling feet. So you might be able to square the projection away easily enough, but it may appear rotated slightly if you set the N3 Ultimate on an un-level surface. In one case, this left me to stuff a wedge of paper underneath one side.

You can, of course, use digital correction to sort out rotation issues, but that’d be a shame to do since the JMGO N3 Ultimate has excellent hardware for optical adjustment this generation. The N3 Ultimate has zoom to let it go from a 0.88:1 throw ratio to as far as 1.7:1. That gives it a much wider range than the Xgimi Horizon 20 Pro, though not quite as much as the Hisense XR10. JGMO tops this off with considerable horizontal (53% in either direction) and vertical lens shift (130% in either direction).

This range of zoom and lens shift is awesome for flexibility in setting up the projector. You basically can pick where you want to project to, and if you set the N3 Ultimate anywhere close to a decent spot (heck, even pretty off-center spots will do), you can use the zoom and lens shift to get a perfectly squared image without any digital adjustments that would crop away some of that 4K picture. Well, at least you can get it almost perfect if you don’t need to level the projector.

The JMGO N3 Ultimate shifts its ports away from the rear of the main projector housing to instead fit at the back of the base. JMGO is still stingy with its connections, though. The N3 Ultimate only gets two HDMI 2.1 ports (one with eARC) and a USB port.

The rear of the main projector housing is now solely dedicated to cooling. The sides of the projector can pull in fresh air while the rear pumps it all out. It does a good job, too. N3 Ultimate makes a lot of light in a fairly small chassis and manages to do so without the fans getting noticeably loud even when you sit at just arm’s length from the projector.

As with prior models, the JMGO N3 Ultimate comes with a foam carrying case that can hold the projector, power supply, and remote. It’s a convenient way to gather and protect everything when you’re moving the projector from place to place, but I wouldn’t count on it to handle much abuse or even rough handling, as the plastic clips that keep it closed are fairly flimsy.

JMGO N3 Ultimate review: Performance

The JMGO N3 Ultimate looks great, but its staggering brightness levels and slightly elevated black floor make it a better match for brighter viewing environments. Since its black levels don’t bottom out very low, you’ll pretty much always see some of the light it’s casting in a very dark room, and that can be distracting. Competing projectors like the Xgimi Titan Noir and Valerion VisionMaster Max do a much better job clamping those black levels down for dark room viewing.

It’s far less distracting if you’re viewing bright content, as your eyes will adjust to the brightness and turn the dark areas perceptually black. When you have a little light on in your viewing space, the black floor becomes less of an issue and the extreme brightness of the JMGO N3 Ultimate becomes a key advantage. This thing is incredibly bright. Most content can still look great even with some ambient light. Bright enough content can stand up even to overhead lighting in a well-lit room (just avoid sunlight).

With the RGB lasers offering extreme gamut coverage, bright and colorful content like “The Super Mario Galaxy Movie” is simply stunning. Princess Rosalina’s fight near the start is a splendid showcase of the color and explosive lighting with her magic effects dazzling the screen.

In some picture modes, the JMGO N3 Ultimate uses a dynamic black level, dimming down for dark scenes and ramping up for brighter scenes. It’s not fast enough, though. When video jumps between bright and dark shots, it’s possible to see the projector shifting its illuminance. In the opening to “Blade Runner 2049,” the camera jumps from bright outdoor shots to dark interiors; the projector quickly tries to dim itself for those dark interior shots but lags behind the cuts. It’s a little jarring, but gradual shifts are not as distracting.

Like most of its competition, the JMGO N3 Ultimate uses extensive motion smoothing by default. This works out well enough for panning shots, but it introduces heavy artifacting in most other motion and becomes a serious distraction. Motion looks better with this MEMC setting turned off, though some panning shots will stutter. I’ve found the Low setting looked decent without too much artifacting. JMGO doesn’t include a dedicated 24p/Film mode, unfortunately.

Like other DLP projectors, the JMGO N3 Ultimate displays colors in sequence, and this can create some visible artifacts that look like a rainbow to the eyes. Some projectors have gotten pretty good at diminishing this effect. The JMGO N3 Ultimate’s DLP rainbow effect isn’t horrendous, but I find it noticeable from time to time, especially on subtitles or large white areas of the projection.

JMGO N3 Ultimate review: Test results

The brightness and vivid color of the JMGO N3 Ultimate is plain to see, but objective measurements confirmed its quality. I used a Spyder X2 Ultra colorimeter and 1.1-gain matte white projection screen for color testing and a lux meter for brightness and contrast testing, and the JMGO N3 Ultimate delivers.

With a full white screen and an ANSI lumen measurement pattern, I saw the JMGO N3 Ultimate hit 5,215 lumens. That may be a bit shy of its rated brightness, but it was with a picture profile that didn’t introduce horribly skewed color or extra fan noise. Displaying an evenly black and white checkerboard pattern, the projector offered 93.9:1 contrast ratio at full brightness and a better 115:1 ratio at its minimum brightness, which is on the high end of what I’ve seen from projectors.

For a more extreme case, I measure the brightness of white boxes in the corners against the black level at the center of the projection. This produced a solid 480:1 contrast ratio. To assess the ideal contrast possible in a highly light-controlled room, I use the same test pattern to measure the white levels, then I block most of the projection with black velvet, only letting the center of the projection shine through a hole in the fabric. I then measure the black point of the projected light coming through the hole. In this setup, the JMGO N3 Ultimate hit a respectable 2,270:1 contrast ratio.

Using the colorimeter and projection screen, I measured the JMGO N3 Ultimate’s color at 99.8% coverage of the sRGB color space, 94% of DCI-P3, and 92% of BT.2020. This is a great result, especially when considering there’s less precision in measuring the color gamut of reflected light as opposed to the direct light coming from a monitor or TV.

JMGO N3 Ultimate review: Audio

The speakers on the JMGO N3 Ultimate are nothing to get excited about. While they might deliver stereo sound, you’re only likely to get a real sense of that separation if you’re sitting directly in front or behind the projector.

The speakers are fine for small room listening, and they’ll do in a pinch if you’re in a slightly larger room and everyone is quiet. If you want explosive, powerful home theater sound, the JMGO N3 Ultimate won’t cut it. There’s a little punch to the bass, but not deep thunder.

Given this, you’ll likely be forced to use one of the two HDMI ports for eARC as it’s the only quality audio output. There’s no optical audio or even a 3.5mm jack, so your options are limited for connecting to one of the best soundbars. You can send audio over Bluetooth, but that’ll come with its own drawbacks.

JMGO N3 Ultimate review: Gaming

The JMGO N3 Ultimate is very well cut out for gaming. With its optical adjustments, you can be sure you’re getting a crisp image that lets you see the little details you might need. If you’ve ever strained your eyes trying to figure out what you’re looking at in a game because the visuals were too dark, this is where the high brightness level helps.

By default, the projector has some noticeable latency. I measured 126ms between a 120Hz OLED and the projector running at its default settings. Turning on Game Mode cut that down nicely to 51ms.

That was comfortable for 4K/60Hz gaming, but the JMGO N3 Ultimate can still go further. It can drop down to 1080p and ramp up to 240Hz with VRR support, at which point I measured no latency at all behind the OLED display. A photo taken of both displays with a 1/1000-second shutter speed captured both displaying the exact same count on a millisecond counter.

To minimize lag, you won’t be able to use keystone or digital image adaptations, but even keeping these enabled saw just 50ms of latency. At this level, I was still comfortably able to keep up with the frantic pacing of combat in Hades 2 and successfully make my way through the first phase of the fight with Chronos.

Without the High Refresh Rate and VRR settings enabled, you’ll get crisper visuals, but you won’t get a 240Hz refresh rate and risk screen tearing. Latency still feels reduced by sending the projector 240 frames per second, but it skips many of them without that former setting.

JMGO N3 Ultimate review: Smart TV Interface

You get standard Google TV with the JMGO N3 Ultimate. This gives you access to a massive assortment of streaming services and other apps. The JMGO N3 Ultimate can be a little slow to navigate after it boots up, but once it’s been running for a minute, it tends to feel quite responsive.

JMGO isn’t doing much special on top of Google TV. It has its own Projector settings menu where all of the important controls for focus, keystone, zoom and the like are conveniently gathered. Smartly, it’s the first option in the full settings menu, since it’s hard to do much else if the projection is askew or out of focus. Tucked in here are a few of the projectors' niftier features, including a wall color adaptation that calibrates the projection to compensate for non-white walls. I ran it against a piece of pink insulation, and it noticeably reduced the pink material’s effect on the white areas of the projection.

There’s also a tool for spatial memory, which lets you save projection settings for different setups/spaces and then quickly re-apply them. When shifting the projector back and forth between my office and living room, this was a handy way to quickly dial it back to ideal settings. That said, manual adjustments to the gimbal can confuse it, and it won’t correct the direction it’s facing if you set it down wrong, which all takes some of the smarts out of that feature.

JMGO N3 Ultimate review: Remote

The remote that comes with the JMGO N3 Ultimate is compact and simple, perhaps too much so. You get your standard circular navigation ring, and underneath that is the home, back, and voice assistant buttons that you’ll find with any Google TV device. Tucked into the middle of those is a pill-shaped volume control that’s easy enough to feel out in the dark, though you won’t have to since all of those controls (except the navigation ring) have backlighting.

Beyond those controls, you get a power button in the top left corner and a shortcut to “Free TV” in that top right corner that launches Google TV Freeplay. Lower down, you get shortcuts to Prime Video, Netflix, and YouTube. A fourth custom shortcut button lets you set a custom app or Google Home device to access with it. A few extra shortcut buttons would have been nice. Plenty of other projector remotes have additional control shortcuts, like to picture and sound modes, and many further differentiates between full settings and a more focused menu. The lack here makes diving into specific settings a bit more tedious. The lack of a mute button is also annoying.

The JMGO N3 Ultimate has one special button tied to its unique gimbal stand. Holding this button activates the motorized gimbal and a gyroscope in the remote, and then moving the remote will correspondingly move the projector. It’s a neat trick useful for quick adjustments, though ultimately isn’t precise enough to avoid needing further fine-tuned adjustments.

JMGO N3 Ultimate review: Verdict

The JGMO N3 Ultimate is a stunner. From the jump, it offers flexible optics that ensure you can get a near-perfect projection even if you plunk it down almost randomly. Its RGB laser light source pumps out stunningly bright visuals that can simply drip in color, and its contrast is strong.

The JGMO N3 Ultimate commands a high price, but not an unreasonable one (especially with frequent discounts) considering the prices of the massive TVs it would replace. With its portability, it’s also much easier to bring for a movie night in the yard or at a friend's place than a competing TV. You’re also going to want to bring along an extra speaker if you want the audio to match the quality of the video.

If you’re outfitting a pitch black home theater, I’d look to the Valerion VisionMaster Max or Xgimi Titan Noir instead, which offer much better black floors. In any other conditions, the N3 Ultimate can look exceptional, especially if you’re trying to combat a bit of ambient light.

The Hisense PX4 Pro looks like a simple year-on-year upgrade for the family of UST (ultra-short throw) laser projectors, but it makes a lot of interesting moves and not all of them are a net positive. It’s still the compact powerhouse that prior generations were, offering impressively bright and stunningly colorful visuals from its RGB laser light source while only needing a couple inches between it and your screen to cast a massive picture. Plus, it adds VRR support and an optical iris to enhance contrast.

These extra inclusions come with a raised price tag, though. And, a few of Hisense’s choices hinder its performance in certain conditions and hold it back against some of the best projectors and rivals like the Awolvision Aetherion lineup.

Hisense PX4 Pro review: Pricing and availability

The Hisense PX4 Pro launched at the beginning of September in 2026, so it’s very new. It comes with a retail price tag of $4,499, but it’s seen early discounts drop it by $500. I suspect that’ll last briefly but become a common discount during big sales events.

Hisense PX4 Pro review: Design

The Hisense PX4 Pro borrows the new design language of the top-tier Hisense L9Q, but shrinks it down into a smaller package and trades bronze accents for silver. It winds up looking a little more elegant than the PX3-Pro. It’s still a box with various speaker and ventilation grilles around the front and back, but it has a curved top to fit in extra up-firing speakers.

The PX4 Pro sits at just 21.3 x 11.3 x 5.6 inches and weighs just a little under 18.3 pounds, making it quite easy to move around compared to the TVs it's trying to replace. The short 0.2:1 throw ratio lets you squeeze it up to the wall and still enjoy a big image. UST projectors beam up at a severe angle, and this makes getting the projected image squared away a little more difficult.

Every little mistake in alignment is on the screen, so a tiny nudge to one side can distort the picture big time. The PX4 Pro sits on adjustable feet to help level it and avoid a trapezoidal image, but you’ll want to make sure you have a flat wall or a projection screen, because the extreme projection angle also emphasizes every imperfection on the wall.

The PX4 Pro can use keystone correction to digitally fix some basic alignment issues, but it’s better to get proper alignment for full image quality. Focus adjustments are all done manually, but that’s it for optical adjustments. You won’t find zoom or lens shift on the PX4 Pro, though you won’t find those on most UST projectors.

The shrunken dimensions of the PX4 Pro versus the L9Q does mean fewer speakers, but the PX4 Pro still isn’t skimping. It squeezes in a quad-speaker setup for the main audio and includes two up-firing speakers for height channels.

You can connect a good bit to the PX4 Pro. It offers four HDMI ports, including two with HDMI 2.1 bandwidth and ALLM and one with eARC support. Optical audio output is also available. A USB 3.0 port on the back can also handle local media while a second USB 2.0 port on the right side offers another option, albeit a slower one. Even the internet connectivity is solid with both Gigabit ethernet and Wi-Fi 7. I found the Wi-Fi reliable, though it sometimes needed a few seconds after boot to fully connect.

One thing the PX4 Pro lacks that I’d have loved to see is a lens cover. When not in use, the top glass can continue to gather dust, and a bit of dust or a stray hair will show up in the projection, with the former casting a white haze on the projection and the latter casting a shadows and rainbow-like light diffraction onto the picture.

Even with its considerable size compared to some small home projectors and the extra space for cooling hardware this allows, there's noticeable fan noise. It's easy to hear in a quiet room, though also easily drowned out by audio.

Hisense PX4 Pro review: Performance

Hisense has a solid track record of delivering excellence with its PX line-up of projectors, and the PX4 Pro brings some exciting new upgrades to the family that go well beyond a simple brightness boost. In fact, the boost that comes with this generation is quite the opposite.

The PX4 Pro introduces a physical aperture that can bump up contrast, albeit while lowering the overall light output. You can leave it wide open during the day in rooms without light control so you get as much light as possible, or you can clamp it down in dim and dark rooms to enjoy the deepest black levels that the projector can muster.

Those black levels are deep for a projector. I’ve found that in all but the darkest scenes, black levels effectively appear perfectly dark. Letterboxing around non-16:9 content is just barely there in dark scenes, like the arrival of the sky people at the beginning “Avatar: The Way of Water,” and it almost vanishes with most content.

When the projector needs to go bright, you can open the aperture right up and enjoy the full potential of the PX4 Pro. During that same arrival of the Sky People sequence in “Avatar,” the lighting can be simply eye-searing. Still, you won’t want to use the PX4 Pro in a bright room for anything but bright cartoons, news and the like. I tried watching “The Thunderbolts*” with all of my living room lighting on, and it was watchable but rough in dark scenes.

There’s plenty of light coming out of the projector for movies if you can dim the lights, though. Even with two lights on in my living room, not directly shining on the wall, I find I can still comfortably enjoy most content while still being able to see my way around the room. This may not be the perfect home theater setup, but when you just want to casually watch content, having the option to do this is good.

Just like almost every other projector out there, the PX4 Pro uses heavy motion smoothing by default. It makes panning shots look good generally but introduces visual artifacts elsewhere. The hand-to-hand fight scene near the opening of “The Gray Man” is the exact sort of case where artifacts are prevalent to the point of being problematic. Disabling or limiting this motion is simple and makes for a more pleasant viewing experience.

Unfortunately, some of the projector’s worse inclinations aren’t so readily remedied. It has a setting buried in the picture settings called Scenario Enhancement that modifies the picture automatically, but in its attempts to adapt to different scenes, it can suddenly flicker with some big swings in color and color temperature. This behavior was not constant, but was unavoidable. Sometimes it also came with a sudden black-out when content cut between shots.

It would be no big deal if it could simply be turned off, but Hisense has set it up so that it’s force-enabled when the iris is used, effectively ruining the quality that the iris can otherwise deliver. Annoyingly, even when disabling this setting is permitted, the projector will often re-enable itself whenever starting up new content, even when just autoplaying the next episode of a show.

Hisense PX4 Pro review: Test Results

The PX4 Pro performed wonderfully in measured testing. Using a lux meter, I measured its brightness using the ANSI lumen approach, taking nine readings across the screen, averaging those and multiplying them by the size (in square meters) of the screen. At full brightness, it hit 3,612 lumens, slightly exceeding its rated 3,500 lumens.

Contrast is also respectable. Between a full white screen and a full black screen (FOFO or full-on, full off contrast), the PX4 Pro hit a 12,417:1 contrast ratio. FOFO contrast is a helpful metric as it demonstrates some extremes, but ultimately it’s not indicative of most real-world performance. For this reason, I’ll be slowly phasing it out of testing in favor of a few more realistic contrast measurements: a fullscreen checkerboard and a pair of white boxes in each corner of an otherwise all-black image. The former test helps demonstrate something of a worst-case scenario, as the projector can’t really rely on any dimming to try lowering its black levels and the white light reflecting around the room can further raise the black levels.

The latter test I conduct in phases. I measure and average the brightness of the white corners, and then compare that to the black level at the center of the picture to get an idea of how good contrast can get in an uncontrolled room. I then run the corner test again (using the narrowest aperture setting if available), but I block the projection with a black velvet board, only letting a small square of light through the center. This gives a reading of the actual black level coming out of the projector that has virtually eliminated any room reflection to simulate an almost perfectly light-controlled room.

On the checkerboard test, the PX4 Pro offered a 68:1 contrast ratio. In the corner contrast test with no velvet blocking, the contrast shot up to 683:1. Dialing down the aperture to its smallest level can boost that still further to 900:1. With the black velvet in place to simulate idealized conditions, the PX4 Pro rockets to a 4,426:1 contrast ratio with its aperture open and 6193:1 contrast ratio with its aperture closed.

The PX4 Pro offers strong color performance as well. I measured its gamut using a SpyderX Pro colorimeter placed one foot in front of a 1.1-gain matte projection screen. The colorimeter read 100% sRGB, 98% DCI-P3, and 96% BT.2020 color space coverage.

Hisense PX4 Pro review: Audio

For a projector, the PX4 Pro has excellent speakers. Combining front, side, and top speakers for a 4.0.2 setup has its benefits. The side speakers offer a fun trick, providing wider stereo sound than you might expect from such a small box. A car alarm going off in “Iron Man” sounded out so far to the right that I thought it was an actual car alarm going off outside my window. The wider soundstage also makes the center clearer for dialogue.

The speakers pump out a ton of sound, that I generally didn’t need to dial the volume up past 12. At 25, they were already pushing the limits of what I could comfortably play in a sub-200-square-foot room. Bass depth is lacking, though. It really comes through in action sequences, where there just isn’t the thump you’d expect. Some of the louder sound effects in the NYC invasion scene of “The Avengers” also exhibited obvious loudness reduction.

The height channels aren’t really doing much that’s easily perceived. In Andor’s S1E5 “The Axe Forgets,” a TIE fighter flies over the protagonists, but I couldn’t catch any of that height audio.

The speakers on the PX4 Pro can do for basic listening, and they’ll prove a lot better than most projectors, but you’ll still want dedicated speakers and a subwoofer or one of the best soundbars for a potent home theater setup.

Hisense PX4 Pro review: Gaming

The Hisense PX4 Pro is about as good for games as it is for movies. It has very low input lag, making it responsive for games even while putting its gorgeous visuals to good use. I played through a section of Assassin’s Creed Shadows and easily kept up with the flow of combat while enjoying the colorful recreation of Japan. Getting to use VRR helps avoid the kind of screen tearing that can really mess with the visuals while panning the camera around in a game like that. Tapping into the 240Hz mode at 1080p, I was also able to keep up with the even more hectic flow of combat in Hades 2.

To see just how responsive the projector is and measure input lag, I display a millisecond timecode on a 120Hz OLED display and mirror the display to the projector, and then I take a high-speed photo. Comparing the timecode on the projection against the OLED display offers up the amount of latency the projector introduces. At 4K without gaming mode enabled, the PX4 Pro had a very respectable 51ms of latency. That dropped to just 23ms when enabling gaming mode. After I switched to 1080p/240Hz and enabled VRR, the timecode displayed on the projector matched that on my laptop monitor for 0ms of added latency.

Since the PX4 Pro includes Xbox Game Pass cloud streaming as a highlight feature, I gave it a go, and suffice to say I wasn’t impressed. Even with a strong Wi-Fi 6 signal and fast fiber internet, the graphical quality was poor with awful aliasing and compression artifacts that are all the more apparent on a massive projector. This was with an Xbox Game Pass Ultimate subscription as well, so low-tier streaming shouldn’t have been the cause.

Hisense PX4 Pro review: Smart TV Interface

Hisense has previously been torn between Google TV and its own VidaaOS for its projectors. Earlier PX models got Google TV, while its long-throw projectors got VidaaOS. This year, the PX4 Pro comes with VidaaOS. I’d previously been fairly satisfied with VidaaOS for its performance, and it works pretty quickly on the PX4 Pro, making it easy to get into apps, start streaming, and navigate settings.

VidaaOS isn’t the best, though. For one, it comes pre-loaded with way too many apps, many of whichI’ve never even heard of. It also serves up massive ads on the home page that get in the way of the user experience. The app store is also not as complete as Google TVs. Many of the most popular apps will still be there, but if you’re after something more niche, it probably won’t be. For what it’s worth, Hulu isn’t there. The PX4 Pro included an Xbox app for easy game streaming, so I thought I’d see if Nvidia GeForce Now or Amazon Luna were also available, and they weren’t.

While navigating settings is quick, actually managing settings can be a bit more annoying. Many settings don’t have clear descriptions, and even more get grayed out with no clear explanation for what dependencies are enabling or disabling customization of them. This was the exact problem that led to my headache with the “Scenario Enhancement” that spoils the aperture feature. Most settings adjustments you make will stick, but for whatever reason, Scenario Enhancement often re-enables itself.

All this makes VidaaOS a bit of a letdown this go-around.

Hisense PX4 Pro review: Remote

Prior models in this series have used virtually identical silver remotes with just a few changes to the buttons and shortcuts. The PX4 Pro shifts things around a bit. It opts for a similar shape, albeit elongated to include additional controls and a solar charging panel.

The remote still has the standard controls you’d find on a Google TV device, even though this one is running Vidaa. It has shortcuts to six streaming services, an input selection button, and a favorite button you can set up to specific apps, inputs, or a few different settings.

Below the standard controls, you’ll find volume, mute, voice input, and a brightness dial. Beyond that, there are dedicated playback controls, a number pad, and shortcuts to picture and audio settings. An unfortunate omission here is that the remote isn’t backlit, so seeing the buttons in the dark of a home theater will be difficult.

One great feature of the remote is its built-in speaker, which can help with locating it when it slips into the crack of the couch. Tapping the power button on the PX4 Pro itself brings up a menu that subsequent taps will cycle through. Near the bottom of this menu is a remote finder feature, and a second after highlighting that tool, the remote will start beeping quite loudly.

My review period wasn’t long enough to see whether the solar panel on the remote is enough to keep it running indefinitely, but you don’t need batteries either way, because the remote has a USB-C rechargeable internal battery.

Hisense PX4 Pro review: Verdict

You get a lot from the Hisense PX4 Pro, but perhaps not all that you’re bargaining for. It takes some steps forward but a few backwards, as well, and that makes the increased price tag a little more sour to swallow. The PX4 Pro’s brightness makes it a powerhouse when completely blacking out your home theater isn’t an option, and the iris could have made it a beast in dark rooms, too, but Hisense’s software choices limit it to just good in the dark instead of great.

The gaming chops the PX4 Pro offers also make it a more versatile platform for different types of media. If you don’t need the VRR upgrade, I’d say the PX3 Pro makes a lot more sense, since it offers very similar performance and its lack of an iris means little while the PX4 Pro’s software bungles small-aperture visuals. The PX4 Pro is still a good option, but its performance leaves room for the Awolvision Aetherion Max to stand out, and the Xgimi Titan Noir Pro is the better choice if you have your own sound system, streaming stick, and don’t require an UST projector.

OLED TVs have a reputation for costing a small fortune, so it's a nice change of pace to test one that doesn't make me wince at the price tag. The Roku Pro Series OLED is Roku's first OLED TV, and it packs a 4K panel, a 120Hz refresh rate, and Roku's easy-to-use UI into a TV that starts at just $999.99 (and has already been discounted well below that).

It sits below Roku's Pro Series LX OLED in the lineup, which adds a faster 144Hz panel, a brighter screen, and better glare handling, but still holds its own among other budget OLEDs. I spent a few days with the 65-inch model, watching everything from Netflix shows to Blu-ray movies and playing a couple of PlayStation 5 games, and I was impressed from beginning to end. It won't out-muscle the brightest and best OLED TVs on the market, but at this price, the Roku Pro Series OLED has won me over.

Roku Pro Series OLED review: Price and release date

The Roku Pro Series OLED launched in September 2026, and it sits alongside the pricier Pro Series LX OLED. Here's how the lineup breaks down:

• Roku Pro Series OLED (55-inch): $999.99
• Roku Pro Series OLED (65-inch): $1,199.99
• Roku Pro Series LX OLED (55-inch): $1,299
• Roku Pro Series LX OLED (65-inch): $1,599

I should also note that the non-LX model I tested was on sale for Amazon's Prime Big Deal Days sale. During the event, the retailer had the 55- and 65-inch models listed at $699.99 and $799.99, respectively, making this already sweet deal even sweeter. We expect to see similar discounts around Black Friday and other sales events.

Roku Pro Series OLED review: Design

The Roku Pro Series OLED keeps things simple, with a super thin bezel and a sleek profile that should look great in any room, whether it's sitting on a stand or hanging on a wall.

Setup was a breeze, too. The dual legs attach without any tools at all, and not having to hunt around for a screwdriver was a welcome change. I usually prefer a center pedestal stand because it saves a bit more space, but the legs are small enough that I don't see them getting in the way of anything. The TV felt sturdy the whole time I used it, with no wobbling that I could notice. The TV does have a VESA mount if you’d prefer to forego the stand, and at just 1.6 inches deep at its thickest point, you should be able to get it relatively flush with the wall.

The Pro Series OLED takes a minimalistic approach to its design, but to me, that’s a plus for a TV that’s built around an immersive viewing experience.

Roku Pro Series OLED review: Ports

All four HDMI ports on the Pro Series OLED are HDMI 2.1, and one of them supports eARC, so you can connect a soundbar without giving up a gaming input. I find it rare for every HDMI port to get the full 2.1 treatment, so in my opinion, that's kind of a big deal.

Beyond that, you get a USB-C port, a USB-A port, Ethernet, optical digital audio out, and a cable/antenna input. Wireless connectivity is covered by Wi-Fi 5 and Bluetooth 5.2. Wi-Fi 5 support is a bit behind what some competitors offer, but I didn't notice a difference in streaming performance. It's a great suite of ports, and more than enough for the average TV enjoyer.

How we test TVs

We follow a standard testing protocol for every TV we review at Tom’s Guide. Our benchmarks include a series of technical and subject tests designed to rate the set’s performance.

For our technical tests, we use a Jeti spectraval 1501-HiRes spectroradiometer, a Klein K10-A colorimeter, a Murideo 8K-SIX-G Metal pattern generator, and Portrait Displays’s Calman TV calibration software to take measurements. We also use a Leo Bodnar 4K Input Lag Tester for determining whether it’s one of the best gaming TVs.

Subjective tests vary based on the reviewer, but usually feature anecdotes from a diverse selection of movies, TV shows, and other content reflecting the types of things you may actually want to watch on the TV.

For a more detailed look at what we do and how we do it, check out our “How we test TVs” page.

Roku Pro Series OLED review: Performance

I threw a wide mix of content at the Roku Pro Series OLED, starting with “Bugonia” on Netflix. Within the first few minutes, I was impressed, especially considering what this TV costs. The film looked incredible.

The screen was bright enough to enjoy in a dark or well-lit room, and its deep colors popped off the screen, thanks largely to Roku's HDR picture modes, which include Dark, Normal, and Bright. I stuck with Bright most of the time, but Normal looked great too, particularly when I had the lights turned off.

From there, I moved on to Netflix’s “Lord of the Flies,” which looked just as good. The show's jungle setting put the Roku's color gamut to work, and every bit of foliage and wildlife looked vibrant. To see how animation would hold up, I also watched a little bit of “Blue Eye Samurai.” The colors looked similarly vivid, and the animation was buttery smooth.

Dark scenes were the next test, so I popped in a 4K Ultra Blu-ray copy of “Tron: Ares,” which is chock-full of them. This is where the panel felt a little dim, though it didn't ruin the experience. I could see it being more of an issue in a super bright room, but in a darker setting, I could still make out everything happening on the screen.

Gaming performance is strong. I played a few sequences from “Marvel's Wolverine” and “Control Resonant” on a PlayStation 5 to test the Roku’s Game Mode, and while I was disappointed by the lack of a Game Bar overlay, the TV's automatic game mode still did its job. ALLM (Auto Low Latency Mode) kept input lag pretty much invisible to the naked eye, and AMD FreeSync Premium and VRR support gave me a smooth frame rate with zero screen tearing. All told, the Roku Pro Series OLED is as impressive for gaming as it is for watching content.

Roku Pro Series OLED review: Test results

Similarly-priced TVs

Looking at our lab results, the Roku Pro Series OLED holds its own in some areas, and shows its budget status in others. In SDR brightness, it hit 331 nits, beating the LG B6 (248 nits) and the Samsung S90H (226 nits), and landing just behind the LG C6's 360 nits.

HDR is where the price difference shows. The Roku reached just 574 nits, the lowest result in this group. The B6 managed to hit 780 nits, while the S90H (1,497 nits) and C6 (1,365 nits) are far brighter at more than double the Roku's HDR brightness output. That gap explains why darker scenes in "Tron: Ares" looked dim to me, and why I'd maybe point someone with a very bright living room toward a pricier OLED.

When it comes to color accuracy, the Roku's Delta-E of 2.3 hits behind the B6 (1.04), C6 (1.62), and S90H (1.65), all of which score lower (which is better, a.k.a. more color accurate). But that difference will be hard to spot with the human eye. To me, the Roku’s colors still looked rich and vibrant during my testing.

The Roku OLED hangs with its competitors in the gaming category with its 9.1ms input lag. That’s lower than the S90H's 9.3ms, and bests the 12.9ms that the LG B6 and C6 scored in their standard modes. Only the LG B6 beats it (8.9 ms) when its input lag boost is turned on, and the C6 matches it at 9.1ms. That's a great result for a budget OLED, and it tracks with the gaming experience I had with the TV.

While the Roku Pro Series OLED gives up some HDR brightness and color accuracy to hit a lower price, some people may find that trade to be worth it.

Roku Pro Series OLED review: Audio

The built-in speakers on the Roku Pro Series OLED are just fine, which matches how I feel about most TV speaker systems. Nothing I watched was adversely affected by this (at least, not by much), but most scenes sounded a little muffled because the speakers point right into the wall behind the TV.

Like I always say, a soundbar is the way to go if you want the best audio experience, and thankfully, the eARC-enabled HDMI port makes connecting one easy. If you're watching late at night, you can also connect a pair of Bluetooth headphones to the TV and keep the volume to yourself, which is a nice touch.

Roku Pro Series OLED review: Interface and apps

The Pro Series OLED uses Roku's customary UI, and it's still my favorite interface of all the ones I’ve used because of its streamlined nature. The home screen is fast and easy to navigate, the search function is super helpful for finding the exact content you want to watch, and none of it is bogged down by countless ads and pointless AI features.

You’ll find all your favorite streaming apps within the Roku OS, and you’ll also get support for Apple AirPlay, Apple Home, Alexa, and Google Home. Once again, Roku proves that less is more in the UI department.

Roku Pro Series OLED review: Remote

The included Roku Pro Series Remote is backlit and has voice controls, which makes it feel way more premium than its competition, and is something I wish every remote had. It includes a push-to-talk button for voice commands, a quick-launch button that you can customize to open your app of choice, and dedicated buttons for Netflix, Disney+, Prime Video, and YouTube.

My favorite feature here is the TV’s lost remote finder, which is amazing for people like me who constantly misplace their remote. All you need to do is push the remote finder button on the side of the TV itself, and your remote will start emitting a loud beeping sound so you can easily locate it, whether it got stuck between the couch cushions or mysteriously ended up in a different room.

Roku Pro Series OLED review: Verdict

The Roku Pro Series OLED is one of my favorite budget OLEDs that I’ve reviewed so far. It delivers a bright, colorful picture, smooth gaming performance, and a great set of ports at a price that you just can’t refuse. When paired with the fantastic remote, breezy UI, and minimalist design, the overall package here is just stellar.

If you want something even brighter with a faster refresh rate and better able to handle glare check out Roku's own Pro Series LX OLED or the LG C6, though you'll pay considerably more. If you want to compare it to another value OLED, I’d say that the LG B6 is worth a look, as it’s markedly better in HDR brightness, is slightly more color-accurate, and has a more full-featured game mode with better input latency. It’s a bit more expensive, but I’ve seen the 65-inch version on sale for as little as $1,299.99, which is only a hair more than the 65-inch Roku’s $1,199.99 MSRP.

There are more impressive TVs out there if you’re just going off raw testing data, but if you're shopping for your first OLED and don't want to overspend, the Roku Pro Series OLED should immediately snag a spot on your list of contenders.

Amazon Prime Big Deal Days (AKA October Prime Day) is on. But what's the best TV deal of the event? That's easy — it's the LG B6 OLED.

Right now the LG 65-inch B6 OLED 4K TV is on sale for $999 at Amazon. (Amazon lists this as a $100 discount, with an extra $300 taken off at checkout.) We rank it as the best TV you can buy right now and it's currently on sale for its lowest price ever. TV deals don't get much better than this! But since Prime Day ends tonight, this deal could disappear in a matter of hours. (For more deals, follow our Prime Day TV deals live blog).

• shop all Amazon Prime Day deals

The LG B6 OLED is the best TV on the market right now. In our LG B6 OLED TV review, we even said that "it’s nearly as good as the C6 for a fraction of the price."

The LG C-series of OLED TVs has topped our lists of the best TVs for years, but this year the LG B6 has pretty much caught up to it in terms of performance — but not in price — making it the one to buy. The LG B6 even offered better SDR color accuracy than the LG C6 in our tests, making it a colorful marvel to look at.

The deep blacks and bright colors popped off the screen in our tests, making everything our reviewer watched look fantastic. And it's great for gamers too — there's another point on the board for the B6, as it had a better response time than the LG C6 (8.9ms vs 9.1ms) in Boost Mode, making gameplay feel even snappier and more responsive.

Will it be cheaper on Black Friday? I can't predict the future, but I can look to past trends.

Above is the price history of the previous model in this TV series, the LG B5 OLED. As you can see, its October 2025 sale price was around $1,100, and it dropped to around $999 in November 2025.

TVs almost always get cheaper and cheaper through the year. So the LG B6 OLED could sell for less on Black Friday. But seeing as today's B6 deal is cheaper than last year's LG B5 OLED price — and how good of a value this TV is, even at full price — I'm confident to recommend buying it today.

Shop more Amazon deals

• shop all last-minute October Prime day deals
• YETI sale: deals from $10
• Amazon devices: deals from $12
• Fall jackets/hoodies: from $18
• Anker Smart Display Charger: was $39 now $23
• Skechers: from $25
• TV sale: deals from $69

The Samsung Frame is a really impressive TV option for those who want to add a special something to their living space. Unfortunately, it doesn’t come cheap.

The TV has a matte display to allow it to essentially mimic a work of art when it’s not in use, turning it from an unsightly big, black rectangle into something with a little more culture, but its popularity has meant that there are some great alternatives now — often at a significant discount.

Whether it’s offerings from TCL or Toshiba, or even Amazon itself, these are the best Prime Day TV deals to help you snag a TV worth talking about for less.

Quick Links

• shop all last-minute Prime Day TV deals
• Amazon Ember Artline 55": was $825 now $425
• TCL 55” Designer Series: was $899 now $699
• Hisense 65” CanvasTV: was $1,999 now $949
• Toshiba 65" G700 Series ArtVision: was $1,297 now $999

Lifestyle TV Deals

Shop more Amazon deals

• shop all last-minute October Prime day deals
• YETI sale: deals from $10
• Amazon devices: deals from $12
• Fall jackets/hoodies: from $18
• Anker Smart Display Charger: was $39 now $23
• Skechers: from $25
• TV sale: deals from $69

If you thought Prime Day was going to be a snooze fest for deals, think again. The Roku Pro OLED TV just dropped to $699 on Amazon. That's $300 off and one of the cheapest prices we’ve ever seen for a 55-inch OLED TV.

We're in the process of reviewing this TV right now, but so far the Roku Pro OLED has impressed us in our labs, especially for this newly reduced price.

• shop all October Prime Day deals

As Roku's first OLED TV, you get everything we love about Roku's platform, including its ease of use and uncluttered remote. And you get an OLED TV on top, which means perfect black levels, wide viewing angles and vibrant colors.

We tested the Roku Pro Series in our lab, and it turned in pretty solid results for an entry-level OLED TV. You get 70.7% coverage of the Rec. 2020 Gamut color space, which is only slightly below higher-end sets like the LG C6 and Samsung S90H.

A closer competitor is the LG B6, which we have reviewed. That's currently $699 for the 48-inch version at Best Buy.

The Roku Pro OLED turned in a brighter SDR brightness of 331 nits versus the LG, but the B6 registered a higher brightness when viewing HDR content. The B6 also notched a better Delta-E color accuracy score.

Otherwise, though the Roku Pro delivered comparable results in terms of color reproduction, and the the Roku and LG were closely matched with input latency. That means they're both good for gaming.

Overall, if you like Roku's interface and have been looking to upgrade to an OLED TV, this Prime Day deal is almost a no-brainer.

I've been tracking TV deals for over a decade and if you're shopping for a new TV, the next few days will be the perfect time to hit that buy button. While it's true that Black Friday has historically been the best time to buy a new TV, Amazon's Prime Big Deal Days has pushed the holiday season up by a month, so you no longer have to wait till November.

Currently, there are hundreds of TV deals at Amazon and while there are plenty of great discounts to take advantage of, I want to instead focus on TV deals you won't see at Amazon. For example, my favorite OLED TV deal is the LG 48-inch B6 4K OLED TV for $799 at Best Buy. Although Amazon carries the LG B6, the 48-inch model is a Best Buy exclusive.

Likewise, right now Best Buy has the Hisense 55-inch UR8 RGB Mini-LED 4K TV on sale for $899. We haven't tested the UR8 yet, but the brand is known for being a disruptor with its competitive prices and reliable performance. It's already the cheapest RGB Mini-LED TV I've seen. RGB Mini-LED TVs — which are currently sold via Best Buy only — use a new LED-based display technology that trades traditional white LEDs for red-, green- and blue-colored LEDs. As a result, you get better color volume from your TV.

Those are just a few of the TV deals exclusive to Best Buy. Below are the five deals you won't find on Amazon now or next week. For more discounts, make sure to checkout my roundup of the best Prime Day TV deals.

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• TCL 65" M8LF Mini-LED 4K Fire TV: was $799 now $499
• LG 48" B6 4K OLED TV: was $1,199 now $799
• TCL 85" QM5K QD-Mini LED 4K TV: was $1,399 now $849
• Hisense 55" UR8 RGB MiniLED 4K TV: was $1,499 now $899
• Samsung 55" R85H Micro RGB 4K TV: was $1,599 now $1,199

Best Best TV Deals

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As someone who watches a lot of TV, upgrading to an OLED TV has been one of the best decisions I've made. My OLED TV provides images that are sharp and look real. This is especially true when watching dark, k-dramas like My Mister and Lost (both of which I whole heartedly recommend).

While it's true that OLED TVs are pricier than conventional LED-based TVs, the price of OLED TVs has come down dramatically. Additionally, with Amazon's Prime Big Deal Days kicking off next week, OLED TV deals have never been cheaper.

For example, right now you can get the LG 65-inch B6 4K OLED TV for $1,299 at Amazon. (It's listed as $1,399, but you get a secret $100 discount at checkout). Although it's an entry-level OLED, we named it the best value for 2026. If you're looking to spend the least amount on a new TV, the B6 is again the TV I recommend. Best Buy has the LG 48-inch B6 4K OLED TV on sale for $799. The 48-inch model is a Best Buy exclusive, so this is a deal you won't find at Amazon.

Below are all the OLED TV deals I recommend shopping as we head into Prime Big Deal Days. For more discounts on TVs, check our October Prime Day TV deals guide.

Quick Links

• Samsung 48" S85H 4K OLED TV: was $1,097 now $997
• Roku 55" Pro 4K OLED TV: for $999
• Samsung 42" S90H 4K OLED TV: was $1,197 now $1,097
• Sony 48" Bravia 6 4K OLED TV: was $1,299 now $1,098
• LG 65" B6 4K OLED TV: was $1,399 now $1,299
• LG 55" C6 4K OLED TV: was $1,999 now $1,499

My Top Value Pick

Best OLED TV Deals

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