3. Positioning

In one of my previous article, Nuts and Bolts of Notebooks I explained the different mobile segments. Toshiba covers each and every segment with a different brand of notebook.

The Protégé series represents the one or two spindle sub 2kg category.

Most corporate customers prefer the Tecra series for its stability and for its approach: Toshiba guarantees the availability of the Tecra platform for 12 to 18month, which is not only vital to corporate planning, but also reduces the total cost of ownership. Without this guarantee, MIS departments of larger corporations would likely be left spending way too much time and money on testing and troubleshooting a mishmash of hardware.

Most office users and road warriors do not have the urgent desire for 3D performance in Excel and PowerPoint, but there is definitely a demand for it in the consumer market. This makes the Satellite series the perfect place for NVIDIA and Toshiba to launch their partnership allowing NVIDIA's 3D expertise to reach an appreciative mobile audience.