interesting. What’s coming: Thanks, Apple! Dell and HP aren’t the only ones thinking about how to dramatically improve the user experience on PCs. What really got folks moving on this were the PC vs. Mac ads, which were a constant slap in PC OEMs’ and...

Jerry show was the uber-boring "I’m a PC" spot, thus lacking the dynamic interactions seen between Bill and Jerry and the family. The ad is actually a counter-attack to Apple’s amusing "PC vs. Mac" but fails horribly in its presentation and annoying repetition....

payback in the fashion of Apple’s Mac vs. PC commercials (a compilation can be found here) that, admittedly, can be considered to be insulting. We still remember the fantastic Windows 95 commercial and while we believe that Microsoft taking aim at Apple will...

Of course, Apple’s marketing never was shy of directly targeting and sometimes even ridiculing its competitors. Think about the latest Mac vs. PC campaign. Apple has a habit of targeting competitors in ad campaigns, but the approach fits in a bigger picture...

now needs to tell its customers that Vista isn’t bad after all, referring to the upcoming $300 million marketing blitz aimed at striking back at Apple and those pesky Mac vs PC ads. "Now it’s time to tell our story. In the weeks ahead, we’ll launch a...

bump for your PC by buying a more powerful graphics card then you do by buying a faster processor and this has worked to NVIDIA’s advantage. With initiatives like CUDA, focused on nontraditional PC computing areas, NVIDIA has also showcased an aptitude for...