first two, as sort of teaser commercials for the real campaign. So what’s the real campaign? Apparently the adverts are going to feature a whole ream of celebrities (like Eva Longoria) who use PCs and are happy with what they have (probably best seeing as...

being portrayed as a tool in a suit, Microsoft launched a series of its own, showing people from all kinds of walks of life using PCs. With the end result, “sure, the geeky guy in the suit uses a PC but so does Eva Longoria,” Microsoft endeavored to drive...