now needs to tell its customers that Vista isn’t bad after all, referring to the upcoming $300 million marketing blitz aimed at striking back at Apple and those pesky Mac vs PC ads. "Now it’s time to tell our story. In the weeks ahead, we’ll launch a...

We can’t wait see what a $10 million pay and many more millions in marketing funds can deliver and hope that we don’t see simply payback in the fashion of Apple’s Mac vs. PC commercials (a compilation can be found here) that, admittedly, can be considered...

Of course, Apple’s marketing never was shy of directly targeting and sometimes even ridiculing its competitors. Think about the latest Mac vs. PC campaign. Apple has a habit of targeting competitors in ad campaigns, but the approach fits in a bigger picture...

out? Home theater nuts could argue back and forth between LCD and plasma nearly as bad as computer users go at Mac vs. PC; but for those who live for everything green, perhaps LCD is the better technology.The California Energy Commission will this summer propose...

Opinion - Microsoft has a tough time these days. First we complain that they don’t react to Apple’s mean and insulting Mac vs. Vista commercials and then nobody appears to like Microsoft’s choice for a spokesperson, Jerry Seinfeld (we do agree that this...

interesting. What’s coming: Thanks, Apple! Dell and HP aren’t the only ones thinking about how to dramatically improve the user experience on PCs. What really got folks moving on this were the PC vs. Mac ads, which were a constant slap in PC OEMs’ and...

Jerry show was the uber-boring "I’m a PC" spot, thus lacking the dynamic interactions seen between Bill and Jerry and the family. The ad is actually a counter-attack to Apple’s amusing "PC vs. Mac" but fails horribly in its presentation and annoying repetition....