between then co-president Jim Allchin and CEO Steve Ballmer were made public as part of a class action lawsuit against Microsoft. Allchin calls the change in Vista labeling requirements “a mess” and he added that it was wrong for consumers. Back in Jan...

Toshiba and Sony have also been sent subpoenas in the case, as has former Microsoft executive Jim Allchin. In a recently released e-mail from 2006, Allchin commented on the "Vista Capable" campaign, "We really botched this. I was not involved in this decision...

just 7 months), noted that more than 50% of all US sales of new Macs were to “switchers” (buyers that had never before owned a Mac), and quoted Microsoft’s Jim Allchin as saying “I would buy a Mac today if I was not working at Microsoft”. And that...

consumer isn’t mentioned in more than a couple cases and even if we have listened and tried to understand well-oiled marketing machines, it is surprising to see how little the PC buyer was considered in this (published) communication. Jim Allchin, who wanted...