MGM has also jumped on board and will allow its library of films to be streamed. So what about the Zune that was so heavily marketed in previous years? Interesting enough, Microsoft refuses to let the music player die and Robbie Bach, head of the company’s...

this is critical to our future and decisive for our future," said Microsoft’s Robbie Bach, who heads the company’s entertainment and devices division. At a Microsoft investor conference last year, Bach emphasized that the company was going to take a stronger...

users to watch movies and TV shows on the Xbox 360, is "on fire," and says that President of Microsoft’s Entertainment and Devices division, Robbie Bach has been meeting with Netflix CEO and Co-founder, Reed Hastings, about what else the pair can do together...

entertainment industry, and this announcement helps continue to evolve and diversify the content offering on Xbox LIVE,” said Robbie Bach, president of the Entertainment and Devices Division at Microsoft, in a press statement. “The ability to offer such...

whereas the iPod is sold in North America and several international markets. "That category, Apple and us, didn't grow like it did [in 2007]," said Robbie Bach, president of Microsoft's Entertainment and Devices Division. "But Zune did fine. Right about...