Microsoft's Next-gen Web Advertising. microsoft web advertising. As Microsoft struggles to gain a stronger foothold in the Web advertising game, its research and development arms aren’t sitting still. The company’s adCenter Labs provided a sneak peek...

Microsoft Acquires Another Web Advertising Firm. microsoft advertising doubleclick. <meta name="ProgId" content="Word..   Microsoft today "announced plans" to acquire Rapt, a provider of advertising yield management solutions. Microsoft said that Rapt’s...

Blockbuster Sued Over Facebook Beacon Advertising. facebook blockbuster. Blockbuster is being sued over its partnership with Facebook and its Beacon marketing program which a Texas woman says violated her rights to privacy..   Blockbuster is being sued over...

can't.. Opinion - Sure, we all know that Apple can get away with many things that others can’t. But is it just me, or is Apple’s advertising campaign a textbook example of false advertising? Twice the speed for half the price? Yeah, right. In a country...

Thai hotels. This new opt-out choice is said to be an expansion on an already existing program "for customized advertising served by Yahoo! on third party networks." This customized advertising, as defined by Yahoo, means "relevant advertising based on your...

UK iPhone Ad Banned for False Advertising. iPhone ad UK ASA. Advertising Standards Authority claims iPhone ad was misleading users and potential customers.. Advertising Standards Authority claims iPhone ad was misleading users and potential customers. The...

Advertisers.... Following last week’s news that the European Union was considering jumping on the U.S. Department of Justice’s antitrust bandwagon, MarketWatch reports that The World Federation of Advertisers, (which claims to represent 55 national advertiser...

Google Asks Advertisers to Stand Up for Yahoogle Deal. Google Yahoo! Advertising Deal. With little news about ongoing talks between Google and the U.S. Department of Justice regarding a proposed deal with Yahoo!, it seems the search giant is asking its advertisers...

Obama Pays Over $44k for In-Game Advertising. Barack Obama Election Advertising Massive. Presidential candidate Barack Obama, who raised over $100 million in September alone, paid over $44,000 to Massive Incorporated for his in-game advertising campaign.. Presidential...

Google Jumps Ship in Advertising Partnership with Yahoo. google yahoo advertising deal. Rather than facing a potential protracted legal battle, Google has decided to opt-out of a deal with Yahoo which was to see Google providing advertising around Yahoo’s...